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Ferrari to keep CEO Amedeo Felisa post spin-off

Ferrari is undergoing a big shakeup, and not just on the Formula One racing grid. It's just parted ways with its longtime chairman, is being spun off from the rest of the Fiat Chrysler Automobiles group and will soon launch its initial public offering on the stock market. But one thing it's not about to change at this point is its CEO. Speaking to journalists in Milan this past Friday, FCA chairman John Elkann said, "There will be no CEO change," indicating that the job of chief executive Amedeo Felisa is secure for at least a while longer. After two decades at Alfa Romeo, Felisa joined Ferrari back in 1990, was named general manager in 2006 and chief executive in 2008. In that capacity, he's always reported to company chairman Luca di Montezemolo, whose place was recently taken by Sergio Marchionne. It remains unclear, however, just how directly involved Marchionne will remain in the Prancing Horse marque, especially after the spin-off, and what that would mean for Felisa. In launching the IPO, Ferrari could institute a loyalty scheme that would award additional stake to the company's oldest and largest shareholders – which would only further entrench the holdings of the Agnelli family which Elkann heads and which stands to become the largest stakeholder in Ferrari after its separation from the rest of the group.

Ferrari IPO may turn out to be good news for enthusiasts

Sergio Marchionne's strategy to spin off Ferrari from FCA and make the Italian automaker a publicly traded company has been met with ire from a vocal contingent of enthusiasts ever since rumors about the plan began to surface a few years ago. Some of these particularly pessimistic automotive pundits have voiced fears that with stockholders in the mix, it would not only spell the demise of the exclusive Italian supercar maker as we know it, but would in fact "ruin" the company. Call me dense, but I fail to see what the issue is. That isn't to say that I don't understand what's causing the fear. When profitability becomes a higher priority for a brand that's historically relied on exclusivity to keep its products in the highest echelons of desirability, there's a high potential for internal philosophical conflict. And then there are concerns about the sorts of products that Ferrari might develop that aren't the high-performance sports cars that the brand is known for. But individuals with those apprehensions seem to forget that Ferrari has already lent its name to a multitude of things that are not LaFerraris, 488 GTBs, or F12 Berlinettas, including clothing, headphones, and even laptops. But let's assume for a moment that the core anxiety is about future vehicles – including the unspeakable notion that Ferrari might develop an SUV. Why wouldn't Ferrari build an SUV, especially after seeing how incredibly successful that endeavor has been for Porsche? I think it's likely that Ferrari will put engineers to task creating some sort of crossover or high-rolling cruiser with room for the whole family at some point in the near future. And why wouldn't it, after seeing how incredibly successful that endeavor has been for Porsche? After all, the Cayenne accounted for more US sales in 2013 than the Boxster, Cayman, 911, and 918 combined, and it only gave up about a thousand units of sales last year to make room for the Macan crossover, the latter of which Porsche sold nearly as many of as it did Boxsters and Caymans. People want these vehicles, and they're willing to pay quite a bit of money for them. If we use Porsche's recent trajectory as a foreshadowing metric for what's in store for Ferrari, the future actually looks pretty good. After all, those SUV sales keep plenty of cash in Porsche's coffers for the low-volume projects that we enthusiasts love, like the 918 Spyder and the 911 GT3 RS.

Ferrari 812 Superfast: It looks like it sounds

Ferrari has been on a roll with its recent mid-cycle refreshes. Last year at the Geneva Motor Show, the prancing horse brand unveiled the significantly updated replacement for the FF and named it the GTC4 Lusso, reviving a name last used on the 1971-72 365 GTC4. Now, at this year's Geneva show, the Maranellites lifted the silk on a revised version of their omnipotent F12 Berlinetta and rechristened it the 812 Superfast, utilizing a suffixed moniker that originated in a proto-muscle car Enzo concocted back in 1957 when he stuffed a big V12 into a car originally meant for a smaller one and baptized it the 4.9 Superfast. At least the capitalization and compound wording in this honorific finally makes sense, giving respite to the Spell Check programs worldwide. "The name Superfast belongs to the Ferrari history," says Flavio Manzoni, head of the Ferrari Design Center. "When we finish a project, we always create a list of names and this one just seemed to fit." Ferraris have always, or almost always, been lovely objects to behold, but it still amazes us that a brand that so often nails its design language the first time around finds means and actualization for improvement when it comes time to spruce things up. We were obsessed with the appearance of the first FF, but the heart-stopping GTC4 Lusso wiped our memory of that hatchback like some process out of a Philip K. Dick story. Similarly, this 812 Superfast obviates our Total Recall of its predecessor, and not just because the slightly larger naturally-aspirated V12 in its aquiline front makes nearly 60 more horsepower. The design is less encumbered that of the F12, with smoother flow, fewer disruptive channels and voids, and additional streamlining that give the new car a more balanced profile and proportion. A thicker, and more sailing C-pillar in the back also raises the tail, providing an elegant and functional (Super)fastback design that echoes famed Ferraris of yore. "Compared to its predecessor, we have made huge steps in performance, so it is necessary to develop very strong aerodynamic solutions or the car wouldn't reach our objectives," says Manzoni. "The rear reminds us of the Daytona, not because of the shape but because of the form. The cut volume at the tail is typical of many Ferraris of the Sixties, like the 250 Lusso, the 275 GTB4, the 288 GTO.