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Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?

In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.

Vettel sticks with Ferrari for three more years in 'a no-brainer' move

SPA-FRANCORCHAMPS, Belgium (Reuters) - Sebastian Vettel ended speculation about his immediate Formula One future by signing a three-year contract extension with Ferrari on Saturday. The Italian team, the sport's most successful and glamorous, said the new deal covered the 2018, 2019 and 2020 seasons but gave no further details in a statement of just 30 words. There will be inevitable questions about possible release clauses, not to mention speculation about how many tens of millions of dollars the 30-year-old German will be earning over the period. But the news, at the Belgian Grand Prix and a week before his team's home Italian race at Monza, will allow Ferrari to concentrate on fighting for the championship without distraction. "I love this team. I love the people who are working for this brand," Vettel told reporters later. "Ferrari has something unique, something that other teams don't have. People talk about a legend. To me it appears that this legend is still alive because of the people who work for it, day in, day out. "In a way, it was a no-brainer to continue. We haven't yet achieved what we wanted to achieve but things are looking pretty good, and obviously we have a long road ahead of us," he added. The four-times champion, who joined Ferrari from Red Bull in 2015, is 14 points clear of Mercedes rival Lewis Hamilton in the current standings with nine races remaining. The German had been out of contract at the end of this season and there had been speculation about a possible switch to Mercedes -- a move that would have sent a tremor through the paddock. Hamilton, a triple world champion who has one more year left on his Mercedes contract, laughed off that possibility earlier in the week when he told reporters that his rival did not want to be his team mate. Niki Lauda, the Mercedes non-executive chairman, told Sky Sports that there had been talks with Vettel but team principal Toto Wolff said that was not the case. Vettel's Finnish team mate, Kimi Raikkonen, the 2007 world champion, has already agreed a contract extension for 2018, keeping Ferrari's line-up unchanged for next year. Raikkonen, 37, and Vettel get on well, with the Finn playing the role of loyal sidekick to the team's main championship contender. Mercedes are now likely to retain Finland's Valtteri Bottas, who joined in January from Williams as a replacement for now-retired 2016 champion Nico Rosberg on a one-year deal with options.

The Ferrari Enzo's designer isn't worried about the future of supercars

Ken Okuyama is a talented designer with a prestigious portfolio. He spent 12 years at the famed Italian design house Pininfarina after a stint with GM's Advanced Design Studio, where he worked on the C5 Corvette. He also styled the Boxster and 996-generation 911 at Porsche. His first Ferrari design was the Rossa concept car, though his most famous creation is the Enzo. Now Okuyama runs a design studio that not only is responsible for the new Kode57 supercar that debuted in Monterey this past weekend, but also eye glasses, civic planning, and even Japanese bullet trains. We caught up with Okuyama at the Concorso Italiano car show, plopped down on a couple of plush leather chairs right in front of his brand new Kode57, and chatted about what the future holds for car design. Alex Kierstein: Lately there's been a lot of talk about autonomy and future mobility. What sort of challenges and opportunities do you think this autonomous future is going to provide for you as a car designer? Ken Okuyama: It is a really fantastic time for designers because of two reasons. One is that the public and private transport have been two separate, completely different industries up until now. Now, when you think about the future of autonomy, that really brings the automobiles into something more of a public transportation. You really have to think about the total experience of the customers from buying the ticket to the paying mechanism. That's just hardware, actually. It is a huge challenge for engineers and designers, and I really love that. That's one reason. Another reason is that just like horses were a means of transport 100 or so years ago, up until Henry Ford mass-produced the Model T. Now, maybe sports cars are becoming like horses. Now, horses are a great object for hobby, sports, and part of the Olympics and everything. Cars are going to be like that also. Dr. Porsche [was asked what type of] automobile is going to last for the longest time. He said, "the sports car." I really believe in that, because with sports cars, you never lose a sense of ownership. Autonomous vehicles are things you don't have to own. You have to design a total experience and the whole operation. A car, you want to own it. It's part of you. Your mechanical watches, do you borrow them from somebody? You want to own it. Your suits, your favorite shirts, you want to borrow them from somebody for your experience? No, you want to own it. Ownership is a core part of human beings.