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Ferrari, not Tesla, might be the stock to buy

Last week Tesla's earnings – or lack thereof – were one of the big stories in the auto industry. As usual, the electric carmaker didn't make money, but the news sent the market, analysts, and Tesla's devoted fans into a lather. But another company, this plucky upstart called Ferrari, also attracted a positive reaction from the market and actually had the financials to back it up. Ferrari posted net revenues of $898 million (at today's exchange rates) EBITDA of $265 million (a slightly complicated way to snapshot financial performance) and an adjusted net profit of $136 million in the first quarter. The company delivered 2,003 cars, and sales of its V12 models increased 50 percent. It quietly made progress nearly a year and a half into its life as an independent automaker. For 2017, Ferrari expects to deliver 8,400 cars and rake in net revenue of $3.6 billion. No one thought Ferrari would flounder when Fiat Chrysler Automobiles spun it off in fall 2015. With a rich history, expensive products, and its own loyal fan base that's arguably even larger than Tesla's, the company seemed poised for success, though skeptics wondered how it might fare after longtime chief Luca di Montezemolo stepped down before the spinoff. Plus, the company remains within the FCA sphere, as its key stakeholders are largely connected to its former parent in some way, and Chairman Sergio Marchionne also steers FCA. Last week's results showed Ferrari is gaining footing in the evolving automotive world, and analysts responded. UBS analyst Michael Binetti reiterated Ferrari stock (RACE on the NYSE) as buy status and raised his target price from $85 to $92. Morgan Stanley's Adam Jonas was even more bullish, raising projections to $100 in the next 12 months. Shares were trading around $82 Monday morning. Both analysts viewed Ferrari as something different than a conventional automaker stock, with Binetti comparing it to luxury house Hermes, which produces high margins even for a specialty goods maker. Jonas suggested Ferrari's singular reputation and history (16 Formula One Constructors titles, the most ever) could insulate its products when autonomous and electric cars become even more commonplace. "In our view, a Ferrari is not transportation," he wrote in a note to clients. "Ownership is viewed as an exclusive club, and membership requires more than just money.

Heads continue to roll at Scuderia Ferrari

It's a year of restructuring at Ferrari – especially when it comes to the Formula One department. Dissatisfied with the team's performance of late, parent company Fiat fired Ferrari's chairman, replaced its team principal twice and brought in another multiple world champion to replace the one it already had. But that's not the end of it. Under the direction of new chairman Sergio Marchionne and team principal Maurizio Arrivabene, the Maranello-based outfit is undergoing a purge in its ranks. Ferrari has fired its veteran engineering director Pat Fry (pictured above at left), its chief designer Nicolas Tombazis (center) and its tire guru Hirohide Hamashima (whom the team picked up shortly after Bridgestone left the sport, not pictured). In their places, Ferrari has named appropriate replacements, and has shuffled some additional staff around. F1 journalist Alberto Antonini, for example, has taken over the press office from Renato Bisignani who will now run the Scuderia's new commercial department. More vital, however, is James Allison, a longtime F1 engineer who previously worked for Ferrari for five years and returned from Lotus last year to take up position as the team's new technical director – too late to influence last season's chassis but now charged with developing next year's. Whether the radical reshuffling of its staff will be enough to reverse the team's fortunes, nobody can say for certain at this point. But without a single grand prix victory this past season, things can hardly get any worse for what historically has been the most victorious team in all of motorsport. The Scuderia Ferrari has been reorganized Maranello, 16 December – Within a few days from his arrival Maurizio Arrivabene, Managing Director of Ferrari's Gestione Sportiva and Team Principal of Scuderia Ferrari, has restructured his team with a flatter structure and clear assignment of responsibilities. James Allison is the Technical Director with two Italian engineers and home grown Scuderia talent reporting to him: Chief Designer Simone Resta and Power Unit Director Mattia Binotto, the latter will be supported by Chief Designer Power Unit Lorenzo Sassi, among others. Furthermore James Allison will direct track engineering activities ad interim.

This is the amazing Christmas wonderland Ferrari builds for kids every year

Granted, when we think of a "Ferrari Christmas Wonderland" our dreams naturally manifest something like a red FF with a bow on the hood and keys on the seat, parked in front of a Fiorano Circuit that's ours for the day. A guy's gotta dream, right?
But, luckily for a lot of beaming children and their grateful, non-selfish parents, Ferrari's gift back to the people of Maranello is far more festive. The Italian automaker clearly pulls out all of the stops for its annual Kids Christmas party to celebrate the season. The event, which sees the Ferrari grounds transformed in to a veritable amusement park in a holiday theme, seems pretty massive of scale and impressive in its detail.
Click through to the video clip below to see what we mean, and pay special attention about two-thirds of the way through, when a special contingent of 'Santas' drop by to say "Boun Natale."