1999 Ferrari 360 Modena 6-speed Manual on 2040-cars

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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

2012 Brazilian Grand Prix: The circle is complete, and what a circle it's been [spoilers]

The track between the lakes, the Circuit d'Interlagos in Sao Paulo, Brazil, yet again served up a fitting finale to the Formula One season. There were all kinds of ways for the two Driver's Championship contenders - Sebastian Vettel in the Red Bull and Fernando Alonso in the Ferrari - to win and lose during the 71 laps of the Brazilian Grand Prix, and that was before the rain, before the yellow flags and safety car periods, and before the accidents.
The World Championship lead swapped hands at least three times during the race. By the end of Lap One, in fact, it was a fair question if either driver would have hands, or a car, steady enough to hold it...

2015 Austrian F1 Grand Prix switches to alternating current

It's called the Red Bull Ring, guests are welcomed by a statue of a leaping bull, and dominating its layout demands powerful cars that can run it hard. Perhaps all that aggression is what led both Mercedes-AMG Petronas cars to run off the track in the final qualifying session on their final hot laps, a little too aggressive on the charge. Lewis Hamilton was first into the gravel at Turn 1 when he lost his car under braking, but he was still fast enough to get pole ahead of teammate Nico Rosberg, who spun at Turn 8. Rosberg started second. Or perhaps it wasn't the red bull but the scarlet horse that caused The Silver Arrows to muck it up: Ferrari driver Sebastian Vettel had Mercedes' attention all weekend, and he'd line up in third just 0.355 off Hamilton's time. Williams truly rediscovered its power, Felipe Massa going fourth fastest, teammate Valtteri Bottas in sixth. Between them was newly-minted Le Mans winner Nico Hulkenberg, yet again – can we say that enough? – pulling the still-not-updated Force India to fifth place on the grid. Max Verstappen led the Renault-powered top-ten duo in his Toro Rosso in seventh, Infiniti Red Bull Racing driver Daniil Kvyat behind him in eighth. Kvyat, however, would start down the order because of a ten-place grid penalty for needing a fifth Renault engine. After that it's back to Mercedes Ferrari power, Felipe Nasr in the Sauber in ninth, Romain Grosjean in with Mercedes power in the Lotus in tenth – but fellow Lotus driver Pastor Maldonado actually started in tenth because of Kvyat's demotion. Before we get to the race, can we take a moment to talk about the shenanigans and gaudy penalties? Kimi Raikkonen waved the Ferrari flag in Canada after a season that's been full of "We didn't get it right this time," and we thought he was back. But no. In Austria the refrain returned, the Finn kicked out of Q1 after another miscommunication with the team – he qualified 18th. If the scenario plays to form, we'll now wait for team boss Mauricio Arrivabene to issue a clarification that suggests Raikkonen missed a step. Daniel Ricciardo parachutes ten spots back for the same reason as his teammate Kvyat, needing a fifth Renault power unit, dropping him to 18th on the grid and forcing him into a five-second time penalty when he comes in to pit.