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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Incredible $12 million Ferrari collection up for auction

Ferraris come up for auction all the time, but in Scottsdale next month Gooding & Company will be auctioning off an entire collection of Maranello's finest projected to fetch around $12 million. The collection belongs to one Tony Shooshani, described as "a widely published and renowned Ferrari collector." He's the proprietor of a 599XX Evo, a LaFerrari, and one of only six Pininfarina Sergio roadsters made. They'll remain in his collection, along with his prized 288 GTO and his thoroughbred Arabian stallion named Enzo. But he's liquidating some other notables from his garage, giving other collectors a chance to bring them home instead. This includes a trio of supercars. There's an Enzo tipped to fetch between $2.4 and 2.8 million, an F50 ($2.5-2.9m), and an F40 ($1.3-1.6m). The more classically inclined may be more enticed by the 1960s-era 250 GT Lusso ($2.2-2.5m), 250 GT Series II Cabriolet ($2-2.3m), and Dino 206 GT ($700-800k), and there's a pair of 80s models as well in a 512 BBi ($400-475k) and 328 GTS ($125-150k). The Berlinetta Boxer was Ferrari's first mid-engined twelve-cylinder supercar, and the 512 BBi was the ultimate incarnation thereof. It was never officially sold in the United States, but some still made it over here. This particular example was once owned by racing legend AJ Foyt. Those pre-sale estimates place the value of the collection altogether at $10.3 million on the low side, and as high as $13.5 million. That's a whole lot of cash, but there's a whole lot of machinery here – in both quantity and quality. So if you've had a good six or seven figures burning a hole in your proverbial pocket and have been looking for the right place to invest it, this could be your chance. Related Video: Gooding & Company is Thrilled to Announce The Tony Shooshani Collection to be Auctioned at the Scottsdale Auctions Headlining the historic collection, a trio of rare Ferrari supercars from an astute collector – the 1990 Ferrari F40, the 1995 Ferrari F50 and the 2003 Ferrari Enzo SANTA MONICA, Calif. (November 30, 2015) – Gooding & Company, the auction house acclaimed for selling the world's most significant and valuable collector cars, is pleased to announce an outstanding array of Ferraris at its annual two-day Scottsdale Auctions on January 29 and 30, 2016.

Ferrari won't quit F1, says Christian Horner

SAO PAULO (Reuters) - Ferrari and Formula One need each other just as much and the Italian glamor team's latest threat to leave after 2020 sounds like bluster, Red Bull principal Christian Horner said on Friday. Ferrari chairman Sergio Marchionne last week warned that his team could walk away, when current contracts expire, if they disagreed with the direction the sport was taking under new U.S.-based owners Liberty Media. Ferrari have made similar threats in the past under different management and Horner, whose team were champions for four years in a row between 2010-13, was skeptical about the fresh warning. "They'll bluster that they don't need Formula One, but what other form of motor racing is going to give Ferrari the platform that Formula One does?," Horner told Sky Sports F1 after first practice at the Brazilian Grand Prix. "The two go hand-in-hand together and have done since the beginning of the championship (in 1950). Nobody wants to lose Ferrari. And I don't think Ferrari can afford to lose Formula One," added the Briton. "So there'll be a lot of brinkmanship and chest-puffing at the moment. But I think when the music stops, they'll be there." Horner suggested also that Marchionne's response was part of a bigger picture that includes possible changes to the distribution of revenues. Ferrari currently receive a bigger share than any team due to their historic status as the sport's oldest and most successful entrant, and will be resistant to taking any reduction. Former commercial supremo Bernie Ecclestone, who dealt with Ferrari for decades under late founder Enzo and then Luca di Montezemolo, told Reuters this week that Marchionne's words should be heeded however. "The difference is that Sergio wasn't the guy in control before," said the 87-year-old, who was ousted by Liberty in January. "If he decides that's what he's going to do, that's what he'll do." "The world is changing an awful lot. So things that you would say would never happen, may happen." (Reporting by Alan Baldwin in London, editing by William Maclean)Related Video: