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Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?

In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.

1933 Duesenberg tops Mecum Auctions' Monterey results at $3,850,000

Mecum Auctions had three Duesenbergs on offer at the Monterey Car Week's auction event, and the most valuable of the three was the achingly beautiful, one-of-one Bohman and Schwartz-built Model J Disappearing-Top Roadster in white over red, for $3,850,000. Duesenberg reportedly utilized as many as 32 coachbuilders to build custom Model Js, and this one with Hollywood history is unique thanks to its bodywork. In comparison, a 1929 Murphy-bodied Model J Convertible Sedan brought in "just" $1,155,000. The second highest price in Mecum results was achieved by a practically undriven, 307-mile 2014 Ferrari LaFerrari. The Rosso Corsa example slotted in neatly compared to its $3,000,000 to $3,300,000 estimate, finishing at $3,190,000. Another LaFerrari, a yellow one with 419 miles, remained unsold at $3,200,000. Number three is also a Ferrari, an Enzo at that. The 3,150-mile 2003 Enzo, in red over red, finished at $2,860,000. After a string of street cars, the fourth highest Mecum auction price was achieved by the 1989 Daytona 24 Hours, 1989 Palm Beach Grand Prix and 1989 Porsche Cup USA winning Porsche 962. The list of drivers with stints behind the Busby Racing 962's wheel is impressive reading: Derek Bell, John Andretti, Mauro Baldi, Jochen Mass and Brian Redman just to mention a few. Chassis 962-108 had the honor of claiming the 50 th win for a 962 in international competition, at Daytona 24 Hours, and that victory was also Derek Bell's final 24-hour endurance win. As Mecum notes, Bell has called this 962 as his favorite Group C Porsche. It has been in collector hands since 1989, and the selling price reached $2,200,000. The fifth car is a very significant Lamborghini Miura: an unrestored original with its factory coat of red, it is the second Miura P400S model built, and the earliest known S survivor. It has just 28,613 miles on its odometer, and it still wears the Pirelli Cinturatos it was given at the factory. Among all Miuras, this 1969 car is certainly a unicorn, and as a result it sold for $1,155,000. The rest of the top 10 sellers from the Mecum auction follow: 1929 Duesenberg Model J Murphy Convertible Sedan, $1,155,000 2012 Dallara DW12 Honda Indy Car, $1,127,500 2017 Ferrari F12tdf Coupe, $1,045,000 1936 Auburn 852 Supercharged Speedster, $1,017,500 1973 Ferrari 365 GTB/4 Daytona Coupe, $825,000 Related Video: Featured Gallery Mecum Auctions Monterey 2018 View 10 Photos News Source: Mecum AuctionsImage Credit: Mecum Auctions Misc.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.