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Ferrari 458 with $1M wheels still hasn't found a buyer [w/video]

Rule number one of modifying a car: When it comes time to sell, people want to pay for the car, and could care less how much you spent in the aftermarket. This is a lesson that the guys at Latitude Wheels in Miami are currently learning.
The wheel company's "flagship show car," a 2011 Ferrari 458 Italia was put up for sale on eBay weeks ago, as reported by Jalopnik. The price? Just a shade under $1.3 million. For a 458 Italia. That normally starts around $230,000. Yeah.
Latitude justifies the car's price based on a very expensive set of wheels. To be exact, the 21-inch fronts and 22-inch rears are forged Vossen Precision Series wheels. Mounted on Pirelli rubber, Latitude claims the package is worth over $1 million. Add onto that the $20,000 in Novitec Rosso carbon fiber pieces - none of the fun, performance stuff Novitec is known for - and you come to an eBay starting price of $1,290,000.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

First Ferrari LaFerrari hits the auction block

If you haven't laid down your $1.4 million to be one of 499 people to own the new Ferrari LaFerrari by now, then you're already too late. Fortunately, Ferrari's new hybrid supercar has just been listed by German auction site SEMCO Gmbh, meaning that you still have a shot at owning one, but it'll cost you - dearly.
With just 124 miles on the odometer, this particular LaFerrari is being listed at 2.38 million euros - more than $3.2 million USD. But hey, at least that includes the Value Added Tax, eh? If the seller manages to command that asking price, it would be an incredible return on investment every bit as fast as the car itself, which in case your mind needs refreshing, is very fast indeed. Top Speed? Try 217 miles per hour and a 0-60 time of under three seconds.