1999 Silver 355 F1 Spider Convertible - Major Service Just Completed 4/2013! on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari will increase production by 30% to 9,000 cars per year

After years of keeping production purposefully limited to guarantee exclusivity under the reins of Luca di Montezemolo, Ferrari is looking to seriously ramp up its numbers in the near future. A filing with the Securities and Exchange Commission indicates the iconic, Italian supercar maker intends to boost volume by 30 percent to reach around 9,000 vehicles annually by 2019, according to CNBC. Because Ferrari is already doing quite well financially, the extra sales would likely offer a serious boost to profits in the early years after its $10-billion initial public offering. Ferrari's filing also mentions growing demand in emerging markets and a larger "spending capacity" among wealthy buyers as reasons for growing the volume, according to CNBC. However, the company's execs intend to watch how the strategy works and ensure that the brand keeps an air of exclusivity. Sergio Marchionne initially promised to keep annual volume around 7,000 supercars last year. However after taking over as the Prancing Horse's chairman, he reportedly started considering pushing the numbers closer to 10,000. With Marchionne potentially becoming Ferrari CEO as well, the company's future is largely in his hands now. Under Marchioness plan, Ferrari plans to launch a new model each year through 2018. The Prancing Horse is reportedly developing a modular, aluminum space frame to underpin most of its future vehicles. The first to get it might be the next-gen California in 2017. Related Video:

Ferrari F60 America is a powerful, exclusive US special

Ferrari is observing its 60th anniversary in North America this year, and to celebrate, it's given us this: the F60 America, an incredibly exclusive supercar based on the already outrageous F12 Berlinetta. Want one? Too bad. Production has been limited to just 10 examples, and according to Ferrari, "the wonderfully elegant and unique F60 America has entranced US collectors and all 10 examples are already spoken for."
Entranced, indeed. It's a slick-looking machine, with clear revisions over the F12's already svelte bodywork. The F60 America takes the form of a roadster, with carbon fiber-trimmed flying buttresses that stretch from behind the cabin to the rear of the car. There's no power soft- or hardtop available - instead, Ferrari says the car can be closed off with a light fabric top that's usable at speeds of up to about 75 miles per hour.
The F60 is painted in the classic North American Racing Team livery, with a unique 60th anniversary Prancing Horse on the wheel arches and transmission tunnel inside the cabin. That NART tribute explains the car's seriously limited production run, as well. The 1967 Ferrari 275 GTS4 NART Spider - a car importer Luigi Chinetti specifically requested from Enzo Ferrari for US customers - was also capped at just 10 units.