1998 Ferrari 355 Spider on 2040-cars

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Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video:

Michael Schumacher's 50th birthday marked by celebrations, privacy

Against the backdrop of celebrations marking Michael Schumacher's 50th birthday on Thursday, the medical condition of Formula One's most successful driver remains just as fiercely guarded by his close family. More than five years after a near-fatal brain injury in a skiing accident, the seven-time F1 champion continues to be cared for in total secrecy at home in the quiet Swiss town of Gland on the shores of Lake Geneva. He has been there since being transferred from a hospital in September 2014. "You can be sure that he is in the very best of hands and that we are doing everything humanly possible to help him," Schumacher's family said in a rare statement Wednesday. "Please understand if we are following Michael's wishes and keeping such a sensitive subject as health, as it has always been, in privacy." It was while skiing with his teenage son Mick in the French Alps at Meribel that Schumacher fell on Dec. 29, 2013. He hit the right side of his head on a rock, splitting open his helmet. Doctors at Grenoble hospital removed blood clots, but others were left untouched because they were too deeply embedded in his brain. With unsourced stories abounding, updates on his condition went from scarce to non-existent as his family closed ranks around him . But the family understands the level of devotion toward Schumacher from his legions of fans. Coinciding with his birthday, the family is releasing the Official Michael Schumacher App offering a virtual museum tour of his greatest achievements. "The app is another milestone in our effort to do justice to him and you, his fans, by celebrating his accomplishments," the statement said. Seven titles Many of those accomplishments were with Ferrari, where the German driving ace won five of his seven F1 titles, in 2000 through 2004. (He won with Benetton in 1994 and 1995.) Ferrari is honoring his 50th with a special museum exhibition of his achievements at its Maranello headquarters in northern Italy. His stature is Ferrari folklore is immense, while his impact on F1 is unparalleled with perhaps the exception of the late Brazilian great Ayrton Senna. Schumacher's winners' aura was perhaps unfairly viewed from the outside as cold and distant, when in essence he was incredibly appreciative of those he worked closely with. In 2000, he delivered Ferrari from years of frustration with a first world title since Jody Scheckter in 1979.

Chris Harris does road and track work in the LaFerrari

Yes, we know, we just saw Chris Harris smoking it up around Anglesey Circuit in a Porsche 911 GT3 and a Ferrari 458 Speciale, and here he is again. But this is Harris in one of the (three!) era-defining supercars, and we simply can't miss that. Harris celebrates every aspect of the Ferrari LaFerrari but one - its name - praising it for "immediate" thrust, a "very pointy" front end, and the sound at 9,000 revs. Even if you watched without words, his face tells tales, sometimes intense, sometimes agog, and at least once, with mouth agape at 9:44, looking like he's doing something other than driving a car. His final verdict is that the LaFerrari "is in a class of two," but beats all. Take 15 minutes of your day to enjoy the video and discover the LaFerrari's only competitor, as well as "a little oversteer." In slow motion, naturally.