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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Lewis Hamilton blasts to pole position for British Grand Prix

SILVERSTONE, England - Lewis Hamilton took pole position for his home British Grand Prix for the third year in a row on Saturday with a sensational lap that left him one step away from Michael Schumacher's Formula One record. Hamilton's championship-leading Ferrari rival Sebastian Vettel, who has a 20-point advantage after nine of 20 races, qualified third. The Mercedes driver was half a second quicker than Ferrari's second placed Kimi Raikkonen and his time of one minute 26.600 seconds was so outrageously quick there were gasps before the crowd erupted. "I always try to leave the best to last," the Briton told retired champion Jenson Button in post-qualifying interviews on the grid. "I had to make sure I got that lap in. I couldn't do it last weekend (in Austria) so I made sure I could here." Hamilton still faced a nervous wait after race stewards announced they were investigating an incident involving French driver Romain Grosjean, who complained he had been blocked earlier in the session. They swiftly decided to take no further action. The Briton's mastery of a damp but drying track lit up an overcast afternoon and the pole was the 67th of his career, sixth of the season, and gave him every chance of equalling Schumacher's record 68 before the August break. The triple world champion has won the last three British Grands Prix and can equal the late Jim Clark's feat of four home wins in a row, and five in total, on Sunday. Saturday ensured he has already matched Clark's 50-year-old record of five British Grand Prix pole positions. "I feel amazing in front of a great crowd like this. I hope you liked the lap," Hamilton told the grandstands full of cheering fans. "I generally like it to be dry, but I like it when the conditions are tricky." Hamilton's Finnish team mate Valtteri Bottas, winner in Austria, was fourth fastest but has a five-place penalty following a gearbox change. That promoted Red Bull's Dutch teenager Max Verstappen, who has suffered five retirements in the last seven races, to the second row. Renault's Nico Hulkenberg and his former Force India team mate Sergio Perez filled the third row. There was good news for beleaguered McLaren, who raised a cheer when Fernando Alonso made the most of improving conditions to set the fastest time in the first phase of qualifying, with Belgian Stoffel Vandoorne qualifying ninth.

FIA president and former Ferrari boss Jean Todt named UN special envoy

Jean Todt, the 69-year-old former Scuderia Ferrari boss, Ferrari CEO and current FIA president has been named the United Nation's special envoy for road safety. UN Secretary General Ban Ki-moon announced the appointment Wednesday in Paris. Citing the 1.3 million people killed and the 50 million people injured each year on the world's roads, the UN is appointing Todt to mobilize "sustained political commitment towards road safety." Beyond that, the Frenchman will work towards raising awareness of the UN's "road safety legal instruments." "The road safety challenge is too often ignored, but road injuries are the number one killer of young people aged 15 to 29. That being the case, it deserves much more attention on the global political agenda," Todt said in the attached statement. "This appointment will bring greater visibility to efforts to tackle this health and development crisis, as well as new leadership and renewed momentum." Meanwhile, the FIA also confirmed Todt and 44 other delegates in Nepal to attend the organization's Asia-Pacific Sport Regional Congress in Kathmandu were safe after the country was struck by a devastating earthquake last week. Scroll on down for the official press release from the FIA. FIA President Jean Todt appointed as UN Special Envoy for Road Safety UN Secretary General Ban Ki-moon has appointed FIA President Jean Todt as his Special Envoy for Road Safety at a meeting held today in Paris. In this capacity, he will assist the UN Secretary General in mobilizing sustained political commitment towards road safety. Mr. Todt will also advocate and raise awareness about the United Nations road safety legal instruments, and share established road safety good practices, through his participations in global and regional conferences on road safety. In addition, the Special Envoy for Road Safety will generate funding for advocacy efforts through strategic partnerships between the public, private and non-governmental sectors. FIA President Jean Todt said: "The road safety challenge is too often ignored, but road injuries are the number one killer of young people aged 15-29. That being the case, it deserves much more attention on the global political agenda." adding "This appointment will bring greater visibility to efforts to tackle this health and development crisis, as well as new leadership and renewed momentum". "In my position as FIA President, with the backing of our members, road safety has become a key priority.