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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferraris, Porsches and planes star at McCall’s Motorworks Revival

MONTEREY, Calif. – McCall's Motorworks Revival, sometimes called The Jet Party, kicked off vintage car week here as enthusiasts streamed into the region for days of car shows, official automaker events and hob-knobbing leading up to Sunday's Pebble Beach Concours d'Elegance. Held at the Monterey Jet Center, the revival featured an array of exotic and classic cars blended in with planes, racecars, motorcycles and luxury items like jewelry. This year the eclectic lineup of cars included vintage Ferraris and Porsches, a raised 1964 Chevy Impala, a classic Toyota Land Cruiser and a Cobra. The 1960s Ford GT40 racecar sat near the modern Ford GT, while Camilo Pardo, the designer of the in-between generation (2004-06), held court nearby. Iconic planes like the B25, P51 and an ancient biplane were intermingled with the flashy cars. Show-goers tipped drinks, tossed back heavy hors d'oeuvres and desserts, ogled the seemingly random collection of amazing machines and prepared for days of celebrating the automobile on the Monterey Peninsula. The revival is in its 26th year and is put on by McCall Events, whose owner Gordon McCall is a class judge at the concours and the cofounder another Monterey car week staple, the Quail. The revival also collects donations for a California police charity. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery McCall's Motorworks Revival 2017 View 29 Photos Image Credit: Copyright 2017 Drew Phillips / Autoblog.com Ferrari Lamborghini Porsche Coupe Motorcycle Luxury Performance Pebble Beach

Ferrari fined 50,000 euros after Kimi Raikkonen runs over mechanic

MANAMA, Bahrain — Ferrari was fined 50,000 euros ($61,385) on Sunday after one of its Formula One mechanics was hit by Kimi Raikkonen's car and suffered a broken leg during a Bahrain Grand Prix pitstop. Raikkonen, who had been in third place, was told to stop immediately and retired in the pitlane while teammate Sebastian Vettel went on to win. At an IndyCar race in Phoenix over the weekend, meanwhile, Alexander Rossi and Sebastien Bourdais both also were penalized when they made contact with their mechanics. Ferrari said the mechanic on the left rear wheel, named only as Francesco, had been taken to hospital with a suspected shin bone and fibula fracture. He was knocked over as the Finn was wrongly given the signal to leave with only three tires replaced and the other still to be removed. "I go when the light is green. I don't see what happens behind and unfortunately he got hurt," said Raikkonen, the 2007 world champion. "My job is to go when the light says so. Hopefully, he's OK." The Finn was left sitting in his car for a while before stepping out while the mechanics focused on their stricken team mate on the floor. Ferrari chairman Sergio Marchionne wished the mechanic a speedy recovery in his post-race statement. "I am sorry for Kimi who could certainly have finished on the podium," he added. It was the second time Ferrari had been penalized for an unsafe release over the Bahrain Grand Prix weekend. It was fined 5,000 euros after Raikkonen was sent out of the pits with a loose wheel in Friday practice. Race stewards said that in Sunday's incident the car was released "in a manner endangering team personnel and causing injury." Reporting by Alan BaldwinRelated Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Getty Motorsports Ferrari Racing Vehicles F1 Kimi Raikkonen sebastien bourdais