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Bonhams is auctioning a genuine, Tom Selleck-driven, Magnum P.I. Ferrari

If you're down at the Scottsdale car auctions this week, and love TV Ferraris, this is your chance to own one of the most famous of all. Bonhams will be selling a 1984 Ferrari 308 GTS Quattrovalvole that appeared on the detective show Magnum P.I. and was driven by Tom Selleck in all of his mustachioed glory. According to the auction house, this was one of the later models that was used for filming in 1984 and 1985. The car is in superb shape, too. It had only two owners after its time on the show, and its second owner had the car since 1989. It's nearly 100-percent stock, and it even comes with the factory tool kit. The only change was an aftermarket Tubi exhaust. However, the original piping is included with the car. The 232-horsepower V8-powered Ferrari won't come cheap, though. Bonhams estimates the car will sell for between $150,000 and $250,000. According to Hagerty Insurance, that's pretty high for a 308 GTS Quattrovalvole, which the company values at $83,900 for an "Excellent" condition model, and $122,000 for "Concours" condition. However, that's for one that never turned up on TV. And for a wealthy Magnum P.I. fan, you can't do much better than a Ferrari driven by Magnum himself. Related Video:

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Kimi Raikkonen returns to Ferrari

The so-called "silly season" in Formula One conjured up all kinds of rumors, and most of them revolved around Kimi Raikkonen. Would the 2007 World Champion stay at Lotus? Would he switch to Red Bull to replace Mark Webber? Would he return to Ferrari?
Well now we have the answer. Ferrari has confirmed that the Finn is heading back to Maranello, where he will partner with Fernando Alonso starting next season in a two-year deal. That means Felipe Massa, who has been at Ferrari since 2006 but has struggled to keep up the pace since his catastrophic crash in 2009, will need to find a new seat.
The announcement opens up a series of questions as a game of musical chairs commences. Where will Massa go? Who will fill Raikkonen's seat at Lotus? And will Alonso tolerate the team bringing in another former champion and serious contender to challenge his position as number one at the top team? We'll just have to wait and see, but the move in and of itself demonstrates a certain businesslike lack of personal emotion on Kimi's part, having been unceremoniously dumped by Ferrari three years ago to make way for Alonso. Head on down below for the rather Raikkonenly brief announcement.