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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

The Ferrari FF is now the GTC4 Lusso

As groundbreaking as it might have been when it debuted in 2011, the FF was never the best-looking Ferrari in the fleet. And at five years old, it's now the oldest as well. But Maranello is out to correct that with the new model you see here. Dubbed the GTC4 Lusso, the updated version of the FF is not only better-looking than the model it replaces, but packs some innovations under its slightly sharper coachwork as well. It debuts next month at the Geneva Motor Show. The 6.3-liter V12 carries over in naturally aspirated guise, but now produces 680 hp and 514 lb-ft. That's a marked improvement over the existing ratings of 651 horsepower and 504 pound-feet of torque. It still stops short of threatening the more focused F12 Berlinetta with its 730 hp and 509 lb-ft. The muscle still meets the road through the only all-wheel drive system that Ferrari has ever made, but now integrates four-wheel steering as well, like we saw on the F12 TdF. The 4RM-S system works in tandem with Slip Side Control 4.0, integrating the electronic differential and adaptive dampers to keep this horse prancing on no matter the conditions. No mention was made of the transmission, but we're likely dealing with the same seven-speed DCT as its predecessor. Regardless, the sum total is a 0-62 time quoted at 3.4 seconds and a top speed of 208 miles per hour. The revised mechanical bits, as you can see, are wrapped in new sheetmetal. It all looks tauter, more sculpted, and more aggressive than some of the rounded forms of the FF, and the interior has been updated as well. The key change is at the back of the greenhouse. Often derided as somewhat awkward and ungainly, the fastback roofline is lowered with the kink at the back of the side glass flipped, a spoiler added at the trailing edge of the roof, and the twin taillights replaced by four. THE FERRARI GTC4LUSSO DEBUTS AT THE GENEVA SHOW - The Ferrari GTC4Lusso debuts at the Geneva Show: class-leading performance, versatility in all driving conditions, sublime elegance. - A unique car, a whole new world Maranello, 8 February 2016 – Ferrari announces the addition to its range of the Ferrari GTC4Lusso, the new four-seater which hails a major evolution of the sporting Grand Tourer concept by integrating rear-wheel steering with four-wheel drive for the first time.

Ferrari teases more specs on its Enzo successor

On its web site, Ferrari has divulged a little more info about the supercar that will succeed the Ferrari Enzo. The Ferrari magazine reported that everything the Scuderia has learned in Formula One has gone into its soon-to-be-revealed animal, and this latest disclosure shows just how much that's true. We don't know its length or width, but Ferrari says one of the targets for the car was "a reduction in height and wheelbase to match that of the 458 Italia."
Rory Byrne, the Ferrari F1 designer that's been involved in 11 world championships for the team, has spent three years contributing to chassis development. That chassis will be laid up by hand in the company's F1 composites department, each chassis composed of different kinds of carbon fiber and cured in an autoclave, F1 monocoque-style. That's part of where the lighter weight and vastly heightened torsional and beam rigidity versus the Enzo comes from. Just behind the tub - and behind the driver's back - will be the batteries and fuel tank, again, just as on an F1 car.
The cockpit will be personalized to the driver in a way that is rare among road cars, with each seat made-to-measure for the driver and then set in a fixed position in the cabin. The steering wheel and pedal box will move to accommodate pilots. What's more, we're told that "the occupant's feet are at the same level as the driving position." That, and the angle of the seatback, will provide "an extraordinarily racy feeling."