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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari Dino prototype will go for auction at Pebble Beach

Following the announcement of a Duesenberg that could go for more than $10 million at Pebble Beach, we have yet another historic car headed for the auction block at the venerable event. This is a 1966 Ferrari Dino Berlinetta GT, and it was the second prototype designed. It previewed the production 206 GT, and it could be yours if you have the means. While the car looks very close to the production coupe, there are quite a number of differences. Compared with the production car, the prototype has its turn signals below the grille, and the taillights consist of three round lenses rather than two. They have a chrome rectangular background, too. The entire body looks to be a bit longer than the production car. Part of this may have to do with the fact that the 2.0-liter V6 in the middle is mounted longitudinally. In the production Dino, the engine was mounted transversely. The body has a more tapered tail, too, one that has less of a duck-tail spoiler integrated. Additional details not found on the production car are the chrome bars across on the side strakes and the large single windshield wiper. Even with these detail changes, the Dino prototype is still gorgeous, maybe even more so than the consumer version. Now we come to the part of the post where we discuss the car's high price. For this rare piece of Ferrari history, Gooding and Company expects someone will spend between $2 million and $3 million. Obviously that's a lot of money, in fact it's twice what the Ferrari Aperta cost when it launched. But this is a truly one-of-a-kind car, and it has an important place in history in helping give us the first mid-engine V6 Ferrari. So, it might be worth it. If you agree and have the cash, be sure you get to the Gooding and Company auction on Aug. 24-25. Related Video: Featured Gallery 1966 Ferrari Dino Berlinetta GT prototype View 9 Photos Image Credit: All images copyright and courtesy of Gooding & Company. Photos by Mathieu Heurtault Ferrari Auctions Coupe Concept Cars Classics Pebble Beach ferrari dino

Road & Track names its 2013 Performance Car of the Year

Road & Track recently staged its first annual Performance Car of the Year test, pitting 13 new and updated performance cars against each other on track, then graduating the top six to a road test before picking a winner. Additionally, the magazine staff picked the best automobiles of the year in eight categories.
But first, let's cover the PCotY segment. Here's the list of cars brought to the comparison test: Audi R8 V10 Plus; BMW 435i; BMW M6 Competition Package; Chevrolet Corvette Stingray Z51; Ferrari F12 Berlinetta; Ford Fiesta ST; Jaguar F-Type V8 S; Jaguar XFR-S; Mercedes-Benz E63 AMG S-Model Wagon; Mercedes-Benz SLS AMG Black Series; Mini John Cooper Works GP; Nissan GT-R Track Edition; and Porsche Cayman S.
To find out the results of the comparison, head over to Road & Track's website or check the press release below, where you'll also find the magazine's top-rated vehicles in eight categories. Want more? Head over to the 2013 PCotY hub. But before you do that, take a stab at guessing the winner of PCotY (we'll give you one hint: it isn't a Porsche).