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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari families have 'agreement' to prevent takeover

With its initial public offering already a massive success, Ferrari is now officially a publicly traded company on the New York Stock Exchange. While anyone can buy those shares, don't expect investors to take control away from some of the top owners of the Prancing Horse anytime soon. To maintain their power, Enzo Ferrari's son, Piero, and Exor chairman John Elkann will sign a deal guaranteeing themselves nearly half of the automaker's voting rights, Bloomberg reports. As part of this arrangement, shareholders that agree to hang onto Ferrari stock for at least three years would receive additional voting rights in the company, and that would give Piero and Elkann a combined 48.7 percent of the automaker by banding together. While not quite complete control, the move should be enough to prevent a takeover of the business. "We have an agreement among the families to protect our interests in Ferrari," Piero said to Bloomberg. This agreement won't really become a concern until next year because only 10 percent of Ferrari will be traded for now. FCA will distribute another 80 percent to its shareholders in early 2016, and Elkann's Exor will be getting the largest portion of the Prancing Horse in the spin-off. Meanwhile, Piero holds the remaining 10 percent but has absolutely no intention to sell his stake in his father's business. The newly public Ferrari will push to grow volume with a goal of moving 9,000 vehicles annually by 2019. To reach that 30-percent boost, expect to see a new model every year, and some of them might use a new, modular platform that's reportedly under development. Related Video:

Vettel says halo would have saved Wilson, Surtees

Sebastian Vettel reckons the aesthetics of the new halo protection system do not matter as long as it helps save lives in Formula 1. The Ferrari driver ran with the device for the first time on Friday, after teammate Kimi Raikkonen tested it on Thursday. The halo, however, was subject to harsh criticism from some drivers like world champion Lewis Hamilton, who said it was the "worst-looking mod in F1 history". Force India Nico Hulkenberg was also against the device and labelled it as "horrible". Four-time champion Vettel, however, is convinced drivers like Justin Wilson and Henry Surtees - who died after being hit in the head by objects during races - would still be alive today had the halo system been used in their cars. "First of all, to go around is okay. You can see what you need to see," Vettel told reporters on Friday. "I think we can improve the system in terms of aesthetics and also in terms of how much it's in your way, but I tested it as well in the simulator and I think we will see evolutions of it very soon. "In principle I agree it doesn't look very nice but equally it helps increase the safety, it helps saving lives. "There would be at least two drivers in the last four years there I remember that would still be around – Henry Surtees and Justin Wilson – if we had this type of system. "I think it can be very ugly but nothing justifies not having these two guys around." Additional reporting by Roberto Chinchero This article by Pablo Elizalde originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video.Related Video: