1992 Ferrari 348 on 2040-cars

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Steve McQueen's Ferrari 275 GTB/4 to be auctioned in Monterey

We know from many, many years of watching classic car auctions, that there are certain qualities that ensure big money. For example, putting tiny silver horses and/or yellow badges on a red car will probably bring in a lot of cash. This is doubly true if said car hails from the 1950s or 1960s, and it's triply true if some dude drove it around in circles or if a celebrity owned it. That, friends, is how you make the serious dosh at auction.
Considering that, we should expect big, big things when this 1967 Ferrari 275 GTB/4 crosses the block at the big RM Auctions event during the festivities surrounding the 2014 Pebble Beach Concours d'Elegance.
Terrence Steven McQueen, better known as Steve McQueen and even better known as the coolest actor of the 1960s and 1970s, originally purchased this car while filming Bullitt in San Francisco, which should provide a big boost to its sale price.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

2015 Ferrari California T [w/video]

I'll never forget the day I bought my very first Ferrari. It was a bright-red F40, I'd saved up for it for what felt like an eternity and I couldn't wait to get home so I could park it next to my other four-wheeled piece of pride and joy, a stealth-black Lamborghini Countach, so I could compare their blunt-edge, wedge-like shapes and massive spoilers in microscopic detail.
The year was 1987, and the event felt like the pinnacle of my life's achievement. Though both of my Italians had been die-cast in 1/18th scale, I coveted the two supercars with the verve of a true collector, taking in the intricacies of their engine bays, opening their doors and turning their working steering wheels. In reality, the two could have hardly been more different, and yet they both looked like finely crafted perfection to my seven-year-old eyes, their questionable day-to-day practicality completely overshadowed by their unquestionably exotic shapes.
More than two decades later, I'm belting myself into the driver's seat of the 2015 Ferrari California T, the first turbocharged Ferrari since the F40 went out of production in 1992. The Tuscan countryside spreads out ahead, a twisting barrage of two-lane roads on the agenda, and I can't help but reminisce of my much younger self as I twist the red key and thumb the equally red ignition button on the steering wheel.