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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

The new Ferrari 812 Superfast has a 789-hp V12, is self-explanatory

You're looking at the replacement for the F12 Berlinetta. Gorgeous, right? While in keeping with the recent styling success of Ferrari cars, this one bucks a trend. Unlike the last three updated models from Maranello – the GTC4 Lusso, California T, and 488 GTB – the 812 Superfast doesn't use turbos. Instead, it continues with a naturally aspirated V12. A bigger, more powerful one. And of course, this front-engine supercar GT will be super fast. The 812's twelve-cylinder displaces 6.5 liters, up from the F12's 6.3. Power stands at a round 800 CV, which translates to 789 horsepower, while torque is up to 530 pound-feet. For reference, the 6.3-liter in the F12 makes 731 hp and 508 lb-ft, while the F12 Tdf's massaged version puts out 769 hp and 520 lb-ft; the LaFerrari's engine made 789 hp, which was boosted further with the addition of an electric motor. So this 6.5-liter is tied for the title of most powerful Ferrari road-car engine, and it makes this the most powerful front-engine Ferrari ever, which is neat. It's supposed to reach 62 mph in 2.9 seconds and reach a top speed of 211 mph. Yep, super fast. Max power is again made at a screaming 8,500 rpm and the torque peaks at 7,000. More displacement means more output, but Ferrari also switched to a higher-pressure fuel system and variable-geometry intakes to squeeze even more out of its big V12. The company's seven-speed dual-clutch transmission gets its own gear ratios to handle the power in this application. One big change is the car's switch from hydraulic to electric power steering. It's the first Ferrari road car to use EPS, and the company assures us just makes things better by working with the other chassis systems, like Side Slip Control. The 812 Superfast also gets the second version of Virtual Short Wheelbase, Ferrari's name for rear-wheel steering. Ferrari says the updated design is supposed to be reminiscent of the 365 GTB4 from 1969. We say it's just plain pretty either way. There are active flaps at the front and some kind of new air bypass at the rear to improve downforce, and which sounds a lot like something out of Formula 1. The launch color seen here is the special Rosso Settanta, which is in celebration of the company's 70th anniversary. The interior has been updated a bit as well, with a reshaped dash top (featuring one fewer air vent) and new controls on the steering wheel.

EVO dubs Ferrari 458 Speciale its Car of the Year

While some publications are concerned with finding the best car or truck for the average buyer and slapping a ribbon on it, or (in our case) identifying the best new automotive technology of the year, across the pond our compatriots at Evo are more single-minded in their approach. Every year, the British car mag awards its Car of the Year to its top new performance automobile on the market. And this year, they've picked the Ferrari 458 Speciale. The stripped-out supercar from Maranello beat out some heady competition. Second place went to the Jaguar F-Type R, followed by the Porsche Cayman GTS, VW Golf R, Renaultsport Megane 275 Trophy-R, BMW i8, McLaren 650S Spider, Aston Martin Vanquish, BMW M3 and, last but not least, the Audi S1. It was only the second time a Ferrari won the eCOTY award, after the 599 GTB Fiorano took top honors in 2006. Precedent suggests the magazine typically hands the award to a version of the Porsche 911 – like the GT3 that won last year, preceded by other Elfens in 2011, 2010, 2007, 2004, 2003, 2000, 1999 and 1998 (when the award was inaugurated). Why is the latest 458 derivative so... Speciale? Watch this video to find out.