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Ferrari presents new F1 car to challenge Mercedes

MARANELLO, Italy — Ferrari unveiled its new Formula One car on Friday, one that it hopes can finally end its title drought. Team principal Mattia Binotto and drivers Sebastian Vettel and Charles Leclerc were on stage for the presentation of the car, which has been named SF90 to commemorate the Italian manufacturer's 90th anniversary in 2019. They were joined by Ferrari chairman John Elkann and CEO Louis Camilleri. "The car embodies the latest state-of-the-art technology, reflects the new regulations for the coming season and is the fruit of the combined enormous work and talent of everyone in the Scuderia," Camilleri said. The new matte livery radiates the classic Ferrari red, with splashes of black and hardly any white. "I'm really excited, and I can't wait to get in," Vettel said. "I'm looking forward to this year. I think the team is on the right path, and hopefully we can continue improving." Vettel won the opening two races of the 2018 season and took pole position in three of the first four but Ferrari's performance waned as the year went on, enabling Mercedes to win a fifth straight drivers' title with Lewis Hamilton. Ferrari hasn't won a title since taking the 2008 constructors' championship, while Kimi Raikkonen claimed the team's last driver's title back in 2007. "Last season was our best in the last 10 years, yet we fell short of our objectives," Camilleri said. "Such a setback is never easy to swallow, but I assure you we look ahead with strong commitment and determination." It is Vettel's fifth season with Ferrari but Leclerc's first after replacing Raikkonen. "I'm extremely excited to start this new adventure," Leclerc said. "It's a dream since I was a child. It's a very emotional day for me." Binotto has also been promoted from chief technical officer, taking over from Maurizio Arrivabene. The season opens on March 17 at the Australian Grand Prix in Melbourne. Related Video: Featured Gallery Ferrari SF90 2019 Formula One car Motorsports Ferrari Racing Vehicles F1 Sebastian Vettel John Elkann

Ferrari 412 picks up a teak cargo bed

While marques like Porsche and Lamborghini having already branched out into SUVs, with Bentley and Maserati soon to follow, Ferrari remains one of the few high-end automakers that refuses, for better or worse, to follow suit. But the boys in Maranello never said anything about a pickup.
That's precisely what we have here, although as you might have guessed, this was not (unlike the similar treatment BMW applied to the previous M3) a factory-authorized conversion. Instead it was undertaken by the London Motor Group, parent company to the London Motor Museum and London Supercar Workshop. It's based on a late-80s Ferrari 412, the 2+2 coupe that preceded the 456 GT, which in turn was replaced by the 612 Scaglietti and then the FF, itself Ferrari's first hatchback. In other words, it comes from a line that was ripe to mark a first in terms of Ferrari body-styles.
The one-off retains the 4.9-liter V12 and just about everything forward of the cabin. But behind it's got a three-foot pickup bed lined in teak. The London outfit also gave it a twin-barrel hood scoop, variable exhaust and a custom Bang & Olufsen sound system to round it out. The vehicle is set to feature on the History Channel's Ultimate Wheels, alongside a VW camper, Ford Mustang, Group B-inspired Audi and a unique Bristol.

Is the $1.4M LaFerrari sold out?

If you look at the stratospheric sticker prices on the latest generation of hypercars and wonder how an automaker could possibly justify it, bear in mind a few factoids. For one thing, even when the sticker prices start lower, they quickly balloon past the million-dollar mark. For another, automakers charge that much because they can, and don't seem to have much trouble selling them all.
Case in point: the new LaFerrari. While presenting the state-of-the-art supercar on CNBC, Ferrari North America CEO Marco Mattiacci revealed that all 499 examples that will be made of the hybrid hypercar - including those 120 earmarked for North America - have already been spoken for. This despite the $1.4 million asking price that makes it the most expensive Ferrari ever made.
Or the most expensive new Ferrari, we should say, because prices for the most collectable machines ever to roll out the gates at Maranello continue to rise. Figure you'll save a little and get LaFerrari's predecessor? Trading hands these days at prices approaching $2 million (around three times its original $660k MSRP), the Enzo is even more expensive. And that's just the scarlet tip of the iceberg.