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Ferrari celebrates 10 million Facebook fans, animates Montezemolo

Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari 400 Superamerica Aerodinamico fetches record $4.4M

RM Sotheby's moved an impressive $38.6 million in vintage metal at Amelia Island this year. And the top lot was the sleek classic you see here. It's a 1962 Ferrari 400 Superamerica LWB Coupe Aerodinamico, and its $4.4 million final tally is a record for its type. That's well past what it was estimated to sell for, with pre-sale expectations ranging from $2.7-3.3 million. Sports Car Market records that the previous high-water mark stood only a few hundred grand less at $4.07 million, achieved by a similar example sold by Gooding & Company last January. This particular example was the show car at the 1962 Turin Auto Show and has belonged to Erwin Goldschmidt and his family for the past four decades. As much as it sold for, of course, the Superamerica wasn't the only lot on the docket at RM Sotheby's Amelia Island sale. Other top sellers included a 1984 Ferrari 288 GTO and '68 330 GTS that sold for $2.6 and $2.2 million, respectively, a Pagani Huayra that topped $2 million, and a Bentley R-Type Continental Fastback that went for a high bid of $1.8 million. There was even a highly sought-after 1985 Ford RS200 Evolution that found a new home for $522,500 and a 2003 Aston Martin DB AR1 that went for $363,000. Check out the action in the high-resolution image gallery above, the videos below, and the press release at bottom for the full recap. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: BEST-OF-CATEGORY AUTOMOBILES DRIVE RM SOTHEBY'S $38.6 MILLION AMELIA ISLAND CONCOURS D'ELEGANCE SALE · RM Sotheby's generates $38.6 million in sales with 89 percent of all lots sold at its 18th anniversary Amelia Island, Florida sale · Top seller: 1962 Ferrari 400 Superamerica LWB Coupe Aerodinamico surpasses estimate at $4,400,000 to set new auction record · Bidders from 20 countries spur lively bidding contests, propelling numerous lots to above-estimate prices · Complete results from RM Amelia Island available online at www.rmsothebys.com · RM Sotheby's continues its global calendar of events in Monaco, May 14, during the Grand Prix Historique de Monaco weekend AMELIA ISLAND, Florida (13 March, 2016) – RM Sotheby's, the official auction house of the Amelia Island Concours d'Elegance, celebrated its 18th anniversary sale in Amelia Island yesterday (March 12) with $38,685,100* in sales and 89 percent of all lots sold.