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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Race Recap: Belgian Grand Prix is new skirmishes, same war [spoilers]

It's been four weeks since we last saw a Formula One race, when Lewis Hamilton improbably put his Mercedes-AMG Petronas in P1 in Hungary. Even more improbably, he held onto the first spot at the finish of the race, ahead of Kimi Räikkönen in the Lotus and Sebastian Vettel in the Infiniti Red Bull.
Resuming the season at Belgium's Spa-Francorchamps circuit this weekend, Hamilton picked up his recent - and just as improbable - pole-setting form by putting the Mercedes in P1 for the fourth time in a row. The effort came during a qualifying session visited by intermittent rains and dry spells, his 54th trip to the front of the pack, tying Niki Lauda.
But neither the fireworks and surprises, the mid-field full of backmarkers, nor the tire strategies and timing choices changed the mission for the drivers in with a chance at the title: finish in front of Vettel.

Pranked angry Ferrari owner says urine trouble now, man!

A good rule to live by is that you should never mess with another man's car, but Roman Atwood learned that you probably shouldn't even pretend with another man's ride... especially when it's a Ferrari 360 Modena. The internet prankster was trying to perform a little handicap parking spot justice by acting as if he were urinating on an Italian supercar that he felt was illegally parked.
Needless to say, the owner of the car was not amused by Atwood's antics, proceeding to shove him, shout obscenities and even yell, "I could buy your whole family." Both men seem like real class acts. Check out the prank-gone-wrong below.