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Ferrari developing V-twin motorcycle engine?

When we read reports that Ferrari had applied for a patent on a V-twin engine design, our first thought was to check the date: this says the first of October, right... not April? And so here we are, entertaining the notion that Ferrari could be developing a motorcycle engine.
The report comes from Autocar, which claims to have dug up the application to patent the design for an "internal combustion engine having two cylinders, which are arranged in a 'V' configuration." In other words, a motorcycle engine. The application reportedly goes on to describe a balancing shafts to reduce vibration. Our own research did not lead us to find the application in question, so we'll have to take it with a grain of salt for the moment. But supposing it's all on the up and up, and that Ferrari was actually developing a motorcycle engine. Would that be so out of the ordinary?
Well, yes and no. Parent company Fiat, which is taking increased direct control of Ferrari, is undoubtedly looking at rival Volkswagen and its recent acquisition of Ducati (putting it in close proximity to Lamborghini) and would be keen to get in on that action. However tenuous the relationship, Lotus has also recently authorized a motorcycle bearing its name. And of course automakers like BMW and Honda, with which Ferrari has competed on and off the race track, also make motorcycles.

Ferrari dominated classic car auctions in 2014

If it seems to you that the prices being paid for top collector classics at auction keep ratcheting up, you're right. In fact in the US alone, some $1.3 billion were spent on collector cars this past year – a $100 million increase over 2013's tally. And much of that was made up of Ferraris. In fact vintage Prancing Horses accounted for nine out of the ten most expensive cars sold at auction in 2014 – and their prices went up by some 43 percent. The headline of the year, of course, was the 250 GTO which Bonhams sold in Monterey for over $38 million, setting a new world record. But impressive as that was, the GTO wasn't the only eight-figure Ferrari auctioned off this year. On the same week, RM sold a 265 GTB/C Speciale for $26.4 million. Bonhams sold a 375-Plus for $18.4 million at Goodwood, Gooding got $15 million for a 250 GT California Spider, RM raked in $11.5 million for a 250 LM and another $10 million for Steve McQueen's 275 GTB/4. The rest of the list was populated by another 250 California, another 275 and a 250 Mille Miglia, each of which sold for around $8 million apiece. That's the list reported by Ferrari itself, but while the top prices listed on Sports Car Market differ slightly, any way you slice it, the top ten slots are still taken by Maranello's finest. (Hagerty, for its part, reported a slightly different list a few days ago, with eight of the top slots taken by Ferraris and two by Ford GT40s.) Oh, and in case you're wondering, the tenth car on the list was not a Mercedes – the only marque that has traded places with Ferrari for the top place any year since the turn of the millennium. No, this year, the list was rounded out by the pristine white McLaren F1 that Gooding sold for $10.75 million at Pebble Beach this year, slotting in just above the McQueen 275. News Source: Ferrari, Sports Car MarketImage Credit: Ferrari Ferrari Auctions Classics record

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding