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Marchionne's FCA-GM merger might come after Ferrari spinoff

Sergio Marchionne is continuing to rumble about working out a merger with General Motors, but don't expect anything big to happen before at least early next year. That's because Marchionne would likely wait for the Ferrari spin-off to be complete before beginning his next big deal, according to Automotive News. While the Ferrari IPO on the New York Stock Exchange is expected in the coming weeks, that only concerns 10 percent of the shares. The remaining 80 percent of stock is being distributed among shareholders in 2016. Piero Ferrari holds the final 10 percent with no intention to sell. This strategy allows FCA to claim 80 percent of the Prancing Horse's profits in the automaker's 2015 financial results. According to Automotive News, the tactic has other advantages, as well. FCA would be flush with cash by waiting for the spin-off to be complete, and it would keep Ferrari separate if a GM merger actually happens. Marchionne thinks Ferrari could be valued at over $11 billion in the IPO, and it could make FCA $3.3 billion richer when complete. Marchionne believes a combined FCA/GM could sell 17 million vehicles a year globally and rake in $30 billion in earnings. In the CEO's opinion, the two automakers are wasting money by developing components to do the same things on their vehicles. Although, so far the General's top execs are rebuffing all of his advances.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari planning 458 Speciale Spider?

The Ferrari 458 comes from a long line of mid-engined V8 supercars to roll out of Maranello, from the 348 and F355 to the 360 and F430. Each has also bred a Spider version, and starting with the 360 Challenge Stradale (through the 430 Scuderia and 458 Speciale), a hardcore performance version. But combining the best attributes of Spider and performance model is relatively new territory for Ferrari, one which it attempted only with the limited-production Scuderia Spider 16M. And if the latest rumors are to be believed, it's about to go at it again.
Though we can't verify its sources, 4WheelsNews says it has double confirmation from within Ferrari that a 458 Speciale Spider is in the works. When reached for confirmation, Ferrari refused to comment, as it typically does on the prospect of new models yet to be announced. Given the precedent of the Scuderia Spider 16M, it would seem to make sense, but for the time being we'll have to chalk this one up as a rumor.
If it were built, the Ferrari 458 Scuderia Spider (or whatever it would ultimately be called) would take the best of the 458 Spider and 458 Speciale to pack the 600-horsepower version of Maranello's sweet-revving 4.5-liter V8 underneath a folding hardtop. The latter is something the 16M did not offer, but crucially, the new McLaren 650S Spider does. We'd also expect only a limited number to be produced at a suitable premium over the Spider's $257k MSRP and the Speciale's $288k sticker.