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Marchionne hints at once-'obscene' idea: a Formula E electric Ferrari

Ferrari is certainly protective of its brand image, even if it means coming off as a Luddite. A year ago, Chairman and ( now) CEO Sergio Marchionne said that an all-electric Ferrari would be " almost an obscene concept," adding, "You'd have to shoot me first." So it's surprising to see him tell Auto, the FIA's magazine, that "we need to be involved" in all-electric racing series Formula E. Earlier the interview, Marchionne talks up Ferrari's need for electrification, at least in terms of incorporating more hybrid technology. "Hybridization is crucial to Ferrari," he says, not necessarily in meeting emissions targets, but for performance. Ferrari will use new technology, electrification included, in future models, with a focus on creating an emotional experience for the driver. Late last year, Marchionne said that the brand would leverage hybrid technology to boost production figures and profits, and that every model would offer some hybrid technology by 2019. When asked about the likelihood of Formula E entry, Marchionne says, "It's difficult to say." He then adds, "We need to be involved in Formula E because electrification via hybridization is going to be part of our future." What that level of involvement would be is also uncertain, but he didn't rule out the possibility of a Ferrari Formula E racer, which would by necessity be all-electric. Of course, Ferrari could find a development role in the race series without entering its own vehicle. Regardless of the type of involvement, Ferrari's reputation could stand to gain from representation in the series, especially if it means it's not appearing to fall behind the likes of McLaren, Jaguar, BMW, and Audi, who have all played a part in Formula E. Either way, it appears that Marchionne is warming up to electrification, and that the idea of an all-electric Ferrari – even if it's confined to a single race series — isn't quite as obscene as it once seemed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: AutoImage Credit: Getty Green Motorsports Ferrari Electric Hybrid Racing Vehicles Sergio Marchionne Formula E

FCA delays distribution of Ferrari shares

Even if you can't afford an actual Ferrari, soon you can own a part of the famous company thanks to its upcoming initial public offering. FCA will put 10 percent of the Prancing Horse on the market in the third quarter of this year. However to reap extra money for 2015's bottom line, the rest of the sports-car maker's stock will remain undistributed for a little longer. According to Automotive News, the strategy is quite simple to understand. FCA is holding off until the first quarter of 2016 to divvy up the remaining Ferrari stock to shareholders. By doing so, the automaker gets to claim 80 percent of the Prancing Horse's profits for its 2015 financial numbers. While FCA is already showing strong results through Q1 2015, being able to add extra cash on the balance sheet is always a plus. FCA hasn't set a specific date for the IPO, but Ferrari stock was announced to be traded in the US and possibly on a European exchange, as well. According to Automotive News, FCA currently owns 90 percent of the company, and Piero Ferrari has the remaining 10 percent, which he isn't selling. Related Video:

Ferrari pays tribute to Niki Lauda with one-off 458

Though Niki Lauda may today be chairman of the Mercedes F1 team, anyone who's seen Rush will know that he's inexorably tied to Ferrari. And it's that bond that Ferrari has celebrated with this special-edition 458 Italia.
Commissioned by an evidently dedicated fan through Maranello's Tailor Made program, this one-off 458 features a red paintjob with white roof and gold wheels. It's a livery that apes the cars Lauda drove for the Scuderia in the mid-70s, and carries through with tricolore racing stripes over the roof and throughout the red-stitched black leather interior.
Not the most subtle treatment we've seen, but then the Italia is hardly a subtle car to begin with. Lets just hope this particular example manages to steer clear of going up in flames as have so many 458s - and one notable 312 T2. Feel free to read more in the press release below.