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Ferrari set to hit new sales goal early to boost profits

As much as some of us would like to believe otherwise, building cars is a business. Most automakers are out to sell as many cars as they can build, chasing ever growing sales and profits. Ferrari is playing a different sort of game. For years, the Italian automaker has artificially limited the number of cars it produces. But the company does have plans to ramp up production to 9,000 units a year. According to Automotive News, Ferrari will hit that goal in 2018, a full year earlier than expected. A report says that in 2018, Ferrari will double the number of shifts at its plants. Sometime next year, Ferrari CEO Sergio Marchionne is expected to announce the automaker's first SUV, a vehicle that's sure to push that 9,000-unit limit to the max. SUV sales are up across the board. The number-one selling models at companies like Porsche, Jaguar and Lexus are all SUVs. The goal is to double profits to $2.35 billion by 2022. Limiting total output has a two-fold benefit. First, it maintains a level of exclusivity and prestige, making the cars more desirable. Secondly, it allows Ferrari to operate under different fuel economy and emissions standards than larger, mainstream automakers. It's difficult to hit some goals like that when your "entry-level" model is powered by a 591-horsepower twin-turbocharged V8. Related Video:

Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Heads continue to roll at Scuderia Ferrari

It's a year of restructuring at Ferrari – especially when it comes to the Formula One department. Dissatisfied with the team's performance of late, parent company Fiat fired Ferrari's chairman, replaced its team principal twice and brought in another multiple world champion to replace the one it already had. But that's not the end of it. Under the direction of new chairman Sergio Marchionne and team principal Maurizio Arrivabene, the Maranello-based outfit is undergoing a purge in its ranks. Ferrari has fired its veteran engineering director Pat Fry (pictured above at left), its chief designer Nicolas Tombazis (center) and its tire guru Hirohide Hamashima (whom the team picked up shortly after Bridgestone left the sport, not pictured). In their places, Ferrari has named appropriate replacements, and has shuffled some additional staff around. F1 journalist Alberto Antonini, for example, has taken over the press office from Renato Bisignani who will now run the Scuderia's new commercial department. More vital, however, is James Allison, a longtime F1 engineer who previously worked for Ferrari for five years and returned from Lotus last year to take up position as the team's new technical director – too late to influence last season's chassis but now charged with developing next year's. Whether the radical reshuffling of its staff will be enough to reverse the team's fortunes, nobody can say for certain at this point. But without a single grand prix victory this past season, things can hardly get any worse for what historically has been the most victorious team in all of motorsport. The Scuderia Ferrari has been reorganized Maranello, 16 December – Within a few days from his arrival Maurizio Arrivabene, Managing Director of Ferrari's Gestione Sportiva and Team Principal of Scuderia Ferrari, has restructured his team with a flatter structure and clear assignment of responsibilities. James Allison is the Technical Director with two Italian engineers and home grown Scuderia talent reporting to him: Chief Designer Simone Resta and Power Unit Director Mattia Binotto, the latter will be supported by Chief Designer Power Unit Lorenzo Sassi, among others. Furthermore James Allison will direct track engineering activities ad interim.