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Porsche and Dodge lead JD Power's 2020 APEAL Study

This may sound obvious, but we'll say it anyway: if an automaker delivers exactly the ownership experience that buyers are looking for and have come to expect, they are going to score well in studies designed to measure a vehicle’s appeal. ThatÂ’s why Porsche, with a score of 881, sits at the top of all vehicle brands in JD PowerÂ’s 2020 Automotive Performance, Execution and Layout (APEAL) Study, which is designed to gauge how owners feel about their vehicles on an emotional level. And it's also why Dodge's score of 872 leads all Mass-Market brands, followed closely by corporate cousin Ram. It's worth noting that Dodge — a brand primarily known these days for packing as much horsepower into its aging lineup as possible — was also atop JD Power's 2020 Initial Quality Study (IQS) rankings, making it the first domestic automaker to lead both categories in the same year. Before we continue on with the rest of the winners and losers, we'll mention that Tesla is only unofficially included in this year's study because it did not grant JD Power permission to contact owners of its vehicles in 15 states. Still, the study includes results from surveys completed in the remaining 35 states, and if Tesla had been officially included it would have led all brands with a projected score of 896. Conversely, Tesla would have sat at the very bottom in JD Power's IQS rankings. That means Tesla owners report more problems with their vehicles than owners of any other brand, yet they still love and connect with them on an emotional level. In the Premium rankings, the top five brands were Porsche, Lincoln (876), Cadillac (874), BMW (869) and Land Rover (866). At the bottom of the Premium rankings sit Acura and Audi (tied at 845). Following Dodge and Ram (871) in the Mass-Market category are GMC (857), Ford (853) and Mini (846). Interestingly, there isn't a Japanese brand anywhere in the top five of either category, with Lexus' score of 859 only good enough for eighth spot in the Premium category. The worst performers overall were Volkswagen (832), Mitsubishi (829), Chrysler (828), Toyota (825) and Jeep (822). When asked why Jeep, a brand with a massive fanbase and desirable models like the Wrangler and Gladiator, could land at the very bottom of its rankings, JD Power's Dave Sargent explained that what people love about Jeeps is not necessarily captured in this study.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.

2020 Dodge Challenger celebrates 50th anniversary with a golden special edition

Next year will mark the 50th anniversary of the original Dodge Challenger. And obviously Dodge wouldn't let that significant date go by without a special version of the 2020 Dodge Challenger. Meet the limited production Dodge Challenger 50th Anniversary Edition. The package is offered on the V6-powered GT with rear-wheel drive, as well as the R/T, R/T Scat Pack and R/T Scat Pack Widebody. The Hellcat and Hellcat Redeye are left out, but every 2020 example will get special 50th Anniversary badges to make up for that. On the outside, the package features a matte black hood, roof and trunk lid. V8 models get a body-color Shaker scoop. This marks the first time the Shaker scoop has been available on a Widebody Challenger. Despite having a Shaker scoop, the special edition cars also get the air intake headlights pioneered by the Hellcat, and they have a "50" printed on them to go with the other 50th Anniversary badging. All models get 20-inch wheels. These are finished in what Dodge calls "Gold School." These Challengers can be painted in one of seven colors: Frostbite, Hellraisin, Sinamon Stick, Go Mango, TorRed, F8 Green or the all-new Gold Rush. Inside the Challenger 50th Anniversary Edition are Nappa leather and Alcantara-covered seats and "Sepia" stitching and embroidery. It's all matched by carbon fiber trim with copper threads woven into it. The instrument cluster and the air vent badge are finished in the car's exterior color. Dodge will build only 70 of each model in each color as a tribute to the original car's 1970 model year. This means that there will be 490 GTs, 490 R/Ts, 490 R/T Scat Packs and 490 R/T Scat Pack Widebody models for a grand total of 1,960 cars. Each model has a different price for the 50th Anniversary package. It costs $4,995 for the GT, $5,495 for the R/T, and $5,995 for the Scat Pack models. The cars go on sale this coming spring.