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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

2015 Dodge Challenger SRT Hellcat gets brace of new videos

Yesterday's big announcement focusing on the new Dodge Challenger SRT Hellcat had plenty of stuff going for it - information, pictures and the rabid enthusiasm that always accompanies such an eagerly anticipated reveal. What it was lacking, though, was a proliferation of videos of the new model.
Sure, yesterday's news came with one clip, but today, Dodge has come through with five videos. We've arranged them in what we think will be the most entertaining order, covering the powertrain, before moving on to exterior and interior design, then on to a full CGI dissection of the SRT Hellcat before capping things off with a piece on the non-supercharged Challenger SRT392.
Take a look below for all five videos, then head into Comments and let us know what you think.

Bid on the incredible George Barris Supervan in Scottsdale

Barrett-Jackson's upcoming Scottsdale, AZ, auction features the groovy Barris SuperVan, which came from the mind of car customizing legend George Barris. He even autographed the interior. Passengers enter the SuperVan through the hinged windshield, and once inside they can party in style thanks to the roof-mounted disco ball. However, occupants can't get too wild because the massive side windows don't leave much room for privacy. Barris built the van around a 1966 Dodge Tradesman A-100 with a three-speed manual gearbox and a 318-cubic-inch V8. Barris originally called the van the "The Love Machine," and it later had quite a Hollywood career. Its on-screen appearances included the '70s movie SuperVan, and a repainted version served as a Hill Valley Transit bus in Back to the Future II. After his passing at age 89 last year, Barris' creation might see a further boost in value. Barrett-Jackson doesn't offer a price estimate for the SuperVan, but we can't wait to see what this groovy vehicle sells for with no reserve. Collectors already valued Barris' work before his death. For example, his 1960s Batmobile, which was likely Barris' most famous creation, went for $4.62 million at a Barrett-Jackson auction in 2013. Related Video: Lot #1306 1966 DODGE TRADESMAN A-100 BARRIS CUSTOM SUPERVAN Auction Scottsdale 2016 Reserve NO RESERVE Status Available Price Request Bidder Info Lot 1306 Location Tent 7 B - 1 Year 1966 Make DODGE Model TRADESMAN A-100 Style BARRIS CUSTOM SUPERVAN *Includes Buyer Commission Details VIN 24653301 Exterior Color RED/BLUE/SILVER Interior Color RED/BLUE Cylinders 8 Engine Size 318 Transmission 3-SPEED MANUAL Description Lot #1306 - Originally designed by George Barris as "The Love Machine" and reincarnated by Barris for the movie "SuperVan." It was used for many movies and TV shows after that, such as the Hill Valley Transit bus in "Back to the Future II," "Sea Quest" and the 1970 movie "Solar Crisis." The van has been completely restored to its "SuperVan" look and has since been signed by George Barris. Manual transmission. Featured Gallery Barris SuperVan Auction News Source: Barrett-Jackson Dodge Auctions Minivan/Van Special and Limited Editions Classics george barris barris