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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

1970 Dodge Charger destroyed by man sick of lowballers — he showed them!

There are open and shut cases, and there's this one, the purchase and crush case. This is so wild it's hard to believe it's real. Apparently a man named Daniel Gagliardi bought a rusted-out 1970 Dodge Charger project car with the intent to flip it. Contacted by The Drive, Gagliardi said he bought the car for $4,200 and listed it for $8,500. "It was a complete car," he said, "not missing a single thing inside, out, underneath, under the hood, wasn't missing a damn thing. Had fender tag, VIN tag, clean title." Instead of negotiating with serious buyers, Gagliardi told the outlet a stream of jokers jerked him around for six months. The time-wasting took a toll, and after 180 days of "no-showers, thousands of no-showers, and a whole bunch of flakers" who didn't have the decency to bring a decent offer and cash, he decided to teach them all a lesson. So he destroyed the car, filmed the destruction, and cheered it on. The humorous and ironic part of the video is when Gagliardi tells another man off-camera, "But we got it first! We already robbed it, you can only rob it once!" After that levity, there's only chagrin for anyone sad to see a Charger meet its end so spitefully. Admittedly, however, and in spite of all the vitriol aimed at him, Gagliardi is free to destroy his own property. He's not the first person to crush a car capriciously. Any divorce attorney could tell you a book of tales about precious goods meeting ugly ends for vindictive reasons. Or there's the guy who, commenting on Gagliardi's video on another site, relates how he crushed the Yamaha quad he wanted $800 for after he "got tired of people offering me $200." Ah well. This won't be the last time. Warning for language, and exceptionally shaky video. If you're hungry for more Charger carnage after this, check out the cinematic obliterations in "7 Ways to Destroy a Charger."

Mopar rolls out new Scat Packages for Dodge Challenger, Charger and Dart

Dodge buyers looking for that extra performance edge, take note: Mopar is bringing back the Scat Pack. Announced at the SEMA Show in Las Vegas today, the new Scat Packages will be available in three stages for the Challenger, Charger and Dart starting next spring.
Upgrades for the Charger and Challenger equipped with the 5.7-liter Hemi V8 engine include a
new cold-air intake and cat-back exhaust, as well as a remapped ECU. Upgrade to the Scat Package 2 and you get a new camshaft, and the Scat Package 3 tosses in ported and polished heads and hi-flow headers. Upgrades for the Dart GT with the smaller 2.4-liter, four-cylinder Tigershark engine with six-speed manual transmission start with a cold-air intake, short-throw shifter and upgraded brakes. The second stage kicks in a remapped ECU and cat-back exhaust, while the Scat Package 3 for the Dart gives you even bigger brakes, an adjustable suspension and sway bars front and rear.