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Stellantis pledges $2.8 billion investment in Canadian plants

Stellantis has re-upped its commitment to two pivotal Canadian factories. The Brampton Assembly Plant, where the Chrysler 300, Dodge Charger and Dodge Challenger are built, and the Windsor Assembly Plant, where the Chrysler Pacifica minivan is made, will receive a $2.8 million investment in the coming years.  The announcement came as welcome news for Brampton, as the plant's future was very much in doubt. The company had only promised to build the three models, sharing an aged platform, through 2023. Now the future is more clear. Stellantis will begin retooling the facility in 2024 once production of the muscle car trio winds down. When it comes back online in 2025, it will produce "at least one all-new electric model". It will also serve as the production facility for an all-new flexible architecture, but which models it will support were not disclosed. As for Windsor, retooling will begin in 2023. Stellantis didn't say when it would finish, but that it would be home to a "new multi-energy vehicle (MEV) architecture that will provide battery-electric (BEV) capability for multiple models." Both plants are expected to return to a three-shift schedule after layoffs at the plants dropped them down to two shifts. The reaffirmation of investment in Canada follows last month's announcement that Stellantis and LG Energy Solution would establish a $4.1 billion joint venture to make battery packs for electric vehicles. The project is being billed as Canada's first large-scale lithium-ion battery plant. In addition, Windsor's Automotive Research and Development Centre (ARDC) will now become North America's first battery lab. Stellantis is expanding the site by 100,000 square feet, where engineers will conduct R&D into BEV, PHEV and HEV cells, modules and battery packs. Stellantis North America Chief Operating Officer Mark Stewart said, "These investments reaffirm our long-term commitment to Canada and represent an important step as we move toward zero-emission vehicles that deliver on our customers’ desire for innovative, clean, safe and affordable mobility.”  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.