2003 Dodge Viper on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2020 Ford Explorer ST vs 2019 Dodge Durango SRT: How they compare on paper

For a few years now, the Dodge Durango SRT has been the sole three-row performance crossover from a non-luxury brand. That all changes now that the 2020 Ford Explorer ST is coming to market. Now we have two family crossovers with rear-drive-based platforms vying for buyers that demand practicality and power. As such, there's no better time to dig into their specs to see how they compare. We'll check out each crossover's horsepower, torque, space, capability and prices. The full specs are listed below, followed by some analysis afterward. We also compared the regular 2020 Explorer models to other crossovers in this segment, if if that's not enough, you can check out our car comparison tool. Performance The Explorer and Durango go about making power in very different ways. The Explorer goes the force-fed route with two turbos feeding a 3.0-liter V6, while the Durango's enormous 6.4-liter V8 produces power with air flow au natural. Of the two, the Durango has the greater output of 475 ponies and 470 pound-feet of torque, feeding the flames of everyone that lives by the phrase "There's no replacement for displacement." The Explorer is no slouch at 400 horsepower and 415 pound-feet of torque, though. Performance isn't purely based on power, though. Other factors play a role, such as weight, and in that regard, the Explorer is way ahead. At 4,701 pounds, it weighs a massive 809 pounds less than the portly Durango. This also means that both crossovers are very close in weight-to-power ratio, with the Explorer only slightly worse at 11.75 pounds per horsepower and the Durango at 11.6. Less weight will also play a roll in handling, and the Explorer is likely to feel sprightlier without so much mass to shift back and forth. Semi-related to handling are tire sizes. The Durango features 295-mm wide tires on 20-inch wheels. The Explorer has 255-mm wide tires on 20-inch wheels, but 21-inch wheels with 275-mm tires are available. So the Durango is working with more contact patch, but as we mentioned, it's carrying a lot more weight. 2020 Ford Explorer ST View 20 Photos Interior Space and Practicality Although the Durango SRT is the largest on the outside in every dimension, it loses out to Explorer repeatedly inside. The Ford has more headroom, leg room and shoulder room in nearly every row except the third-row where headroom comes up a bit short.

Junkyard Gem: 1987 Dodge Ram 50 with V8 swap

Chrysler did very well selling Mitsubishi Forte pickups with Plymouth and Dodge badging in the United States, even after Mitsubishi began moving the same trucks out of their own American dealerships in 1982. The 1987 Ram 50 2WD short bed weighed in at just over 2,500 pounds, so it was reasonably perky with its 2.0-liter G63B four-banger making 90 horsepower… but there's no replacement for displacement! At some point along the line, a Chrysler small-block V8 engine found its way into the engine compartment of this truck, now residing in a car graveyard in Sparks, Nevada. This was the cheapest new Dodge-branded pickup Americans could buy as a 1987 model, though it had to compete with its near-identical Mitsubishi Mighty Max twin for sales. The 1980s were great times for little pickups in the United States, but a desire for bigger cabs and more creature comforts doomed them by the dawn of the following decade. The most interesting thing about this engine swap is that it didn't involve a Chevrolet or Ford small-block V8. Both the Chevy small-block and Ford Windsor V8s are a few inches narrower than the Chrysler LA-series V8, which makes them easier to stuff into a small vehicle. It appears that engine length was the critical dimension in this case, since the Mopar seems to have had enough side-to-side clearance to avoid any slicing of Mitsubishi steel to make it fit. My guess is that whoever did the swap happened to have the engine handy and that's why it's here. Keeping it all Dodge might have been a factor in the decision as well, though the truck's Mitsubishi ancestry makes that unlikely. It was over 100°F out when I found this truck, so I wasn't motivated to check block casting numbers to determine exactly which LA engine we're dealing with here. The easiest LAs to get cheap for the last four or so decades have been the 318 (5.1-liter) and the 360 (5.8-liter), so one of those two is the most likely candidate here. Power levels for these engines got pretty dismal during the Malaise Era, but anyone with the wrenching skills to do this swap would have applied some basic power-enhancing wizardry before the engine went in. We can see there's an Edelbrock Performer intake manifold, and you might as well stab in a better camshaft if you're upgrading the intake. How much power? With a four-barrel carburetor on a dual-plane intake plus a meaner cam, 300 to 350 horsepower is easily achieved with one of these engines, even with stock exhaust manifolds.