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Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

Dodge Charger Pursuit takes Tesla interior approach

A police car's computer is just as integral to its duties as a set of lights and sirens. The popular approach for these systems is to grab something like a Panasonic Toughbook laptop, add a big, bulky tray to hold it, and use this inelegant setup for running plates and doing all the other things a cop needs to do while on the road. The downside, besides simple aesthetics, is that this arrangement robs the officer's shotgun-riding partner from legroom. Dodge, though, has come up with a far more elegant and functional solution. Taking a page out of Tesla and Volvo's book, Dodge has replaced the five-inch UConnect display and laptop mount in the Charger Pursuit police car with an enormous 12.1-inch, portrait-format touchscreen display. Called, UConnect 12.1, the new system doesn't do away with the old fashioned computer outright. Instead it moves the bulky unit to the trunk, where it can connect to the display via an ethernet cable. This is good for multiple reasons. First, there are no pricey installation or upfitting charges, like there are for most laptop carriages. Secondly, the plug-and-play nature of the new UConnect system won't require the department to buy new laptops. And third, there's no need to retrain officers, since the only thing that's really changing is the input. While the Charger Pursuit will continue to offer redundant audio and HVAC controls, the 12.1-inch display can, at the press of a "button" split to display Fiat Chrysler's familiar 8.4-inch display. Make one more tap on the screen, and the police-issue laptop can be managed through the full touchscreen. The touchscreen will also display a menu bar at the top of the page, which can easily be edited by officers. All it takes is a simple drag and drop from the application menu to the top of the display. According to Dodge, the touchscreen will even play nice when its operator is wearing gloves. "As America's high-performance police vehicle, Dodge Charger Pursuit is going big for 2016, offering a massive, Uconnect touchscreen system that streamlines a law enforcement officer's computer system with our easy-to-use Uconnect system – on an all-new laptop-sized 12.1-inch touchscreen display," said Tim Kuniskis, Dodge and SRT's president and CEO.

Dodge Challenger Shaker cars get Shakedown package stripes

In 2016, Dodge brought a custom 1971 Dodge Challenger to the SEMA show called the Shakedown. It melded modern Challenger parts with the classic model's body, and did so almost seamlessly. It of course featured a shaker hood scoop, and it also had a set of stripes to one side that gradually decreased in size to give the feeling of vibration and movement. The reception was clearly good, because Dodge has created a set of stripes just like those on the show car for modern shaker Challengers and made them available in a package with the Shakedown name. The Shakedown package is new for 2018 and available only on Challengers with the shaker hood scoop. These include the R/T Shaker, R/T Plus Shaker, and 392 Scat Pack Shaker. Just like on the concept, the stripes are all to one side and wrap around the hood scoop. The only difference is that they're all one color, whereas the '71 custom car had one stripe in red. In addition to the stripes, the package adds white-face gauges and an upgraded Alpine audio system. On R/T and R/T Plus models, this system has six speakers with a 275-watt amplifier, while the system on the Scat Pack has nine speakers with a 506-watt amplifier. The cost of the Shakedown package is $995, and it's available with any color of Challenger Shaker. And on the topic of colors, Dodge has also revived Plum Crazy and B5 Blue for 2018 Chargers and Challengers. Those colors will be available on any Charger or Challenger regardless of trim level. Related Video: Dodge Coupe Performance