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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Demon lightweight by SpeedKore Performance comes to SEMA

We already know that the Dodge Demon is crazy fast. We experienced that firsthand. But its more than ample amounts of built-in speed doesn't mean that owners won't be tinkering with it to make it faster. But if you don't want to add more power (or even if you do), you can always make the car lighter. That's what SpeedKore Performance Group has done, and it will bring its lightweight carbon fiber Dodge Challenger SRT Demon to the SEMA show in Las Vegas, where it will be introduced by none other than rock legend Sammy Hagar. Last year, SpeedKore brought its carbon fiber-bodied Dodge Challenger SRT Hellcat to SEMA, and now it has applied the same treatment to the 840-horsepower Demon. The body panels and spoilers will be manufactured using SpeedKore's autoclave in Grafton, Wisconsin. SpeedKore will also be one of many companies bringing a modified Ford Mustang to SEMA. A carbon-bodied Ford Shelby GT350R by SpeedKore was recently featured on "Jay Leno's Garage." Last year, Leno also drove SpeedKore's 1970 Dodge Charger Tantrum, which features a carbon fiber front end and a 1,650-horsepower Mercury Marine engine. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Speedkore Dodge Challenger SRT Demon: SEMA 2017 View 13 Photos Related Gallery SpeedKore Performance 2018 Dodge Challenger SRT Demon News Source: SpeedKore Performance GroupImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Aftermarket Celebrities SEMA Show Dodge Coupe Lightweight Vehicles Performance dodge demon dodge challenger srt demon SEMA 2017 speedkore performance

Vin Diesel's Fast 8 Charger has fake jet power, sounds mean

With filming for Fast 8, the eighth installment in the Fast and Furious franchise, well underway, we've gotten some sneak peeks into the actors' vehicles. Dominic Toretto, played by Vin Diesel, will once again get behind the wheel of a Dodge Charger. The Charger, which was revealed as Toretto's ride in Iceland, has been heavily modified and even features a jet turbine. Sadly, the turbine is purely cosmetic, but the sound from the car's V8 is glorious. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The videos, which were posted to Jadatoys Instagram account, capture the Charger's incredible sound when it starts, revs, and idles. While the V8 sounds amazing, there's no word on what engine lurks behind the Charger's hood. The previous vehicles from Furious 7 featured 500-horsepower V8 crate engines from General Motors, which may make another appearance in the upcoming film. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Despite being a prop, Fast 8's film crew will surely find a way to bring the turbine to life in the movie that, according to Diesel, will come out on April 14, 2017. If the movie is anything like previous ones, it should have over-the-top action and an incredible selection of cars. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Star Wars Stormtrooper Dodge Charger | Beauty-Roll