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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Junkyard Gem: 1990 Dodge Colt Vista

The partnership between Chrysler and Mitsubishi started way back in 1971 and led to plenty of Mitsubishis being sold in the United States as Chryslers, Dodges, Plymouths, and Eagles (plus the use of Mitsubishi engines in all manner of Chrysler-built vehicles). The Colt name – used on a series of Galant-, Lancer-, and Mirage-based cars – became a fairly successful brand for Chrysler, and so it was slapped on Dodge- and Plymouth-badged Mitsubishi Chariots. The Colt Vista wasn't a huge sales success, and you won't see many today, but they had a certain following. Here's a rare '90 that I spotted in a Minneapolis self-service wrecking yard over the summer. Just 114k miles on this one, but the rust got pretty bad and that's the most likely culprit for its junkyardization. These cars made good family haulers, although you wouldn't find many of their 2016 counterparts sporting three pedals. Turbo Tom kept it going for quite a while, but rust never sleeps in Minnesota. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Japan, the Chariot was sponsored by the terrifyingly disembodied head of Mickey Mouse. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Seats seven actors! Featured Gallery Junked 1990 Dodge Colt Vista View 17 Photos Auto News Dodge Automotive History Hatchback Minivan/Van dodge colt