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The mad genius of killing the Dodge Dart and Chrysler 200

Sergio Marchionne isn't crazy. At least not with respect to the recent announcement that Fiat Chrysler Automobiles will cease production of the Dodge Dart and Chrysler 200. Instead of crazy I'd call this CEO ruthlessly pragmatic, and perhaps short-sighted. The latest revisions to FCA's most recent five-year plan tell some truths about the company's finances. In other words, it can't afford to build mainstream sedans. With only 87,392 units sold in 2015, the Dart is an also-ran in the segment. The axe falls easily there - Chrysler hasn't had a compact-car hit since the second-generation Neon. The 200 isn't so cut and dried: Last year sales increased 52 percent, and the 177,889 total for 2015 is more than those for the Subaru Legacy and Kia Optima. But looking at the overall FCA picture the Chrysler 200 has to go, at least from a short-term perspective. The vehicles that make big money – Ram trucks; Jeep's Cherokee, Grand Cherokee, and Wrangler – can't be made fast enough. FCA can't afford to idle the 200's Sterling Heights, MI, assembly plant to cut back on inventory when other plants are running flat out. It seems crazy to throw away 265,000 sales, but FCA is leaving money on the table by not building more profitable vehicles. The Wirecutter's Senior Autos Editor (and former Autoblogger) John Neff agrees. "As bold as it looks from the outside, he's really making a safe bet that their money is better spent on designing better and building more crossovers and trucks. He's probably right about that." But according to Jessica Caldwell, Executive Director of Strategic Analytics at Edmunds, "FCA's strategy of eliminating the Dart and 200 might be short-sighted if gas prices were to rise and Americans, once again, flocked to small vehicles. FCA must have plans to expand the lineup of small SUVs and position them as small-car alternatives in terms of price and fuel efficiency for this strategy to make sense." FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. And future planning is where the plot holes appear. This realignment cuts dead weight from the product portfolio, but FCA's latest announcement focuses mainly on the profitable brands and nameplates. There's hardly a mention of Chrysler, Dodge, or Fiat. So what's Sergio up to? David Sullivan of AutoPacific thinks Marchionne is still looking for another CEO to hug.

Marchionne nixes talk of a reborn Dodge Viper

UPDATE: According to Automobile Magazine's Todd Lassa, FCA chief Sergio Marchionne shot down the idea of a reborn Viper, saying "it's not in the plan." Marchionne was referring to Fiat Chrysler's five-year plan, which we've been covering in bits and pieces as the news filters out. But it's not out of the realm of possibility, apparently, as Marchionne reportedly said he'd be happy to see the reptilian supercar back in production. And it's not all bad news, anyway. A reborn Alfa Romeo 8C will get a carbon-fiber chassis holding a mid-mounted twin-turbo V6. With more than 700 horsepower, including an electrically-driven front axle, the car should hit 62 mph in fewer than 3 seconds. Also, three versions of a Maserati Alfieri will be produced, including a convertible. An electrified all-wheel-drive powertrain is planned. So, performance is coming from FCA, it just may not be from Dodge. View 36 Photos First came the mourning for the Dodge Viper, which ended production last year. Then came the Viper's continued sales run as a "Zombie Car;" we just wrote about how the Viper has racked up 11 sales so far this year, two of them in April. Now Car and Driver reports that the two-seater snake will return shorty for its second encore after being discontinued in 2009. The mag isn't equivocal about it, either, writing, "trust us: A new Viper is happening." It won't, however, be the same Viper that brought ten-cylinder brass knuckles to shake down other coupes for their wallets and jewelry. CD says we should expect the same front-mid-engine layout and rear-wheel drive tucked into a new spaceframe. That engine will lose two cylinders, with Chrysler's next-gen, aluminum-block V8 Hemi slotting into the engine bay. The previous Viper's V10 had grown to 8.4 liters and 640 horsepower by the time it drove into the sunset. CD guesses the coming Viper will start with a naturally-aspirated version of the Hemi V8 working up around 550 horsepower. Healthy doses of aluminum and carbon fiber would restrain the car's weight, on top of the weight loss from swapping an iron V10 for an aluminum V8. SRT could tart up the horsepower with a few performance trims, before a supercharged V8 with 700-plus horsepower arrives at some point after launch. The mag also suspects the initial offering will be a convertible, the hardtop appearing "a few years after launch," which could coincide with the more powerful engine. A row-your-own shifter will sit between the seats.

Find these Star Wars-themed Dodge muscle cars near you

Getting excited for the upcoming release of The Force Awakens? Well you're not alone. Aside from the legions of fans squeezing into their costumes to line up for the theatrical premier on December 18, Dodge has been roaming the streets of Los Angeles with three Star Wars-themed muscle cars. And you can track where they're going on Twitter. The trio includes a Charger and Challenger, both in SRT spec, with Hellcat engines, and wrapped to look like Stormtroopers from the First Order Legion like the Fiat 500e we saw at the LA show last month. They're joined by a Viper ACR done up in a black livery inspired by Kylo Ren – one of the villains in the upcoming sequel. The special squadron has been patrolling the streets of LA since Friday and will be through Monday. If you spot them, you can post their location to Twitter with the hashtags #Dodge and #TheForceAwakens – and if you haven't, you can see where others have in real time. As we go to press, they've already been spotted in Beverly Hills, at The Grove, and on Hollywood Boulevard. Of course, this isn't the first time we've seen cars used to promote Star Wars, or vice versa. Volkswagen famously channeled Darth Vader, Toyota used everyone's favorite droids to advertise the Prius PHEV, and Nissan used Stormtroopers to promote the Juke. Red Bull even had its whole team dressed up in costume at the 2005 Monaco Grand Prix. We doubt this will be the last time we'll see the Force propel itself on four wheels in our galaxy, either. Related Video: Specially Wrapped Dodge and Viper Vehicles Patrol L.A. Streets This Weekend in Celebration of Upcoming "Star Wars: The Force Awakens" - Fans can get their pictures taken with First Order Stormtrooper-themed white Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat, plus Kylo Ren-inspired black Dodge Viper ACR - Vehicles patrol Los Angeles-area streets Friday, Dec. 11 – Monday, Dec. 14 - Track vehicle locations in real time on Twitter using hashtags #Dodge and #TheForceAwakens - Dodge social media activation part of FCA US partnership with Disney and Lucasfilm to co-promote "Star Wars: The Force Awakens" opening in theaters December 18 December 11, 2015 , Los Angeles - The weekend before "Star Wars: The Force Awakens" opens in theaters worldwide, Dodge is taking to the streets of greater Los Angeles with a team of specially wrapped Dodge vehicles to give fans the opportunity to take photos and videos with them.