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Dodge Demon makes so much torque, it needs stronger driveline parts

Torque is a lovely thing, a sweet and wonderful force that twists and pulls and can help propel a two-ton metal box forward at comical speeds. Torque is also fickle and will bend and break those same metal parts without a second thought, which is why the new Dodge Demon is compensating for its increased torque with some new re-engineered and reinforced parts. And there's software intended to combat wheel hop, which one of the most dramatic ways torque can break stuff. Week 8's video, "Race-hardened Parts," gives a hint towards what all these new parts can do. While we still don't know how much torque the Demon will throw out, we do know it's enough to warrant an upgraded prop shaft, half shafts, and a differential housing. The Challenger Hellcat, which is the basis for the Demon, makes 650 pound-feet of torque already. The new parts will go a long way toward making sure the work from the Demon's engine is properly translated into motion by those Nitto drag radials. The new prop shaft uses high-strength steel, heat-treated stub-shafts, and increases the tube thickness by 20 percent for a 15 percent increase in torque capacity. Additionally, Dodge says the upgraded differential housing allows for a 30 percent increase in torque capacity by using heat-treated A383 aluminum alloy and a higher strength shot-peened gear set. The 41-spline half shafts that deliver 20 percent increased torque capacity through the use of high-strength low alloy steel and 8-ball joints. In addition to the hardware, the Launch Assist software has been tuned to help alleviate wheel hop. Dodge says the Demon is the first factory production car that uses wheel speed sensors to detect hop and momentarily cut torque to compensate. This means a driver can keep their foot planted on the floor while the computer sorts out the traction. Previously, the best solution was to back off the throttle to manually cut the load. Finally, the Dodge Demon will offer a four-point harness mounting bar as an optional accessory. The part will be supplied by Speedlogix and fits in place of the deleted rear seat. Customers can install the bar without having to hack apart their cars to find a proper mounting point. Look for more teasers and info on ifyouknowyouknow.com in the lead-up to the Demon's debut at the 2017 New York Auto Show. Related Video: Image Credit: FCA Dodge Performance dodge demon dodge hellcat

Dukes of Hazzard reruns dropped amid Confederate flag controversy

Those Duke boys are in a mess of trouble again, as TV Land announced Wednesday that it will be dropping the classic 1980s action-comedy the Dukes of Hazzard from its roster. But it may not be Bo and Luke's fault this time. Rather, it appears to be the changing political landscape. Entertainment Weekly reached out to TV Land, which is devoted to airing episodes of classic TV series, but it had no further comment. While the network didn't say why the episodes were removed, EW speculates that the cancellation is part of the reaction to the racially motivated murder of nine people in a historic black church in Charleston, SC, last month. The shooter was often photographed carrying a Confederate flag and other trappings of white supremacy. Since the tragedy, Confederate flags are being dropped from state houses, license plates, and toys. Last month, Warner Bros. said it would stop producing toys featuring the rebel flag, including a die cast miniature version of the Dukes of Hazzard's trademark ride, The General Lee, which was a bright orange 1969 Dodge Charger with a Confederate flag plastered to the roof. The same week as the shooting, the Supreme Court decided that states can reject license plates featuring the stars and bars as part of the states' right to free speech. Nine states currently use the flag in license plates, and the ruling will allow Texas, North Carolina, and Tennessee to remove the motif from their state's plates. Georgia is also considering redesigning its plates in the wake of the shooting. For our younger readers, the Dukes Of Hazzard was a television show that aired from 1979 to 1985 on CBS. It feature the antics of the Duke boys in a fictional place called Hazzard County, GA. Related Video:

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.