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Dodge designer on yellow plastic splitter guards: 'I wish they would take them off'

About a year ago, Dodge began placing yellow strips of plastic on the leading edge of Charger and Challenger front splitters to prevent damage during transport from plant to dealer. Dodge embossed "To Be Removed By Dealer" into the plastic, but those instructions weren't always followed. By summer of 2018, so many owners had left the tabs on, or reinstalled a discarded set, or bought a set on eBay for $100 or more, that factions broke out. Some thought the protectors looked cool, some thought they looked foolish, some thought it didn't matter either way. Now Dodge and SRT lead designer Mark Trostle has stepped in with his thoughts, those being, "I wish they would take them off."  Trostle made the remarks at the end of a video by Canadian auto scribe Brian Makse that otherwise dove into the design and technology on the 2010 Charger Widebody. Part of the designer's remarks related to aesthetic aspects — designers are paid to be precious about every line they draw, after all. "When we did the sketch for the Charger and Challenger," he said, "it never had yellow strips on it," and, "To me, as a designer, it ruins the lines of the car." He had a functional reason as well, though: "You're just ruining the paint!" The paint issue convinced Tyler Grant, the Internet sales manager at a Dodge dealer, to make a Facebook post in April this year requesting owners remove the splitter guards. Grant wrote that because the guards aren't specifically molded to fit perfectly, dirt and moisture get between the plastic and the splitter and mar the clear coat or paint, illustrated by a scuffed example that had been driven just 18 miles with the protectors on. He ended with, "Please, on behalf of your splitter AND its paint, take off the splitter guards." Despite forum chatter, splitter-shaming Facebook photos, and Facebook groups like "Hey Pal, You Forgot to Take Your Splitter Guards Off," it appears too late for the protector color to curb (get it?) the trend. Owners have already dealt with the dirt issue by putting protective tape on the air dam, others have painted the spilitter guards to match the car, and the owner of a vintage Dodge pickup ran yellow tape across the width of his front bumper in an attempt to join the party.  In the Makse video, Trostle said that the automaker would soon be rolling out a "new fashionable purple color" for the protectors. "We'll see if that one takes off," he said. "I hope it doesn't."

2015 Dodge Challenger looks fresh, still plenty retro [w/video]

It was the Ford Mustang that kicked off the retro-styled muscle car renaissance back in 2005, but it was the Dodge Challenger that served as the movement's poster child, with its unabashedly retro looks. Over the years, though, as the Mustang and the Chevrolet Camaro were freshened and upgraded, the look of the big Dodge has remained largely consistent since its 2008 debut. For 2015, the Challenger has received a big freshening, boasting strongly revised front and rear ends and (finally, finally, finally) a redesigned interior.
Let's talk about that new cabin first. It's basically been plucked directly from the redesigned Charger, and boasts the same seven-inch IP display. The center stack's miserable, last-gen display has been replaced by an expansive, 8.4-inch UConnect system. Material quality should see a solid boost with the new cabin, as well.
The exterior, meanwhile, sees a revised front fascia with LED halo lights, as well as new grille inserts. A functional shaker hood scoop is a must-have extra on the V8 models, while the back of the car is highlighted by a new set of LED taillights that don't use the "Racetrack" design of Dodge's other models.

Dodge says three new variants of the Charger and Challenger are on their way

Introduced in 2008, the current Dodge Challenger is one of the oldest new cars on the American market. It's not ready to retire, and documents published by Canadian union Unifor confirm it will remain in production until at least 2023. Better yet, the company announced it will release several new versions of the car in the coming years. Fiat-Chrysler Automobiles (FCA) narrowly avoided a costly strike by signing a new three-year agreement with Unifor, the union that represents most of its Canadian workers. It pledged to inject $1.58 billion Canadian (about $1.2 billion U.S.) into its local operations while creating 2,000 new jobs in the nation. Some of that money will be allocated to the Brampton Assembly factory located on the outskirts of Toronto, where it will be used to build three new variants of Dodge's Charger and Challenger models. Details about what the company has in store weren't included in the release, but Dodge has shown it's capable of mustering an unusually high level of creativity when it comes to keeping the Challenger and the Charger fresh. Hellcat, Demon, T/A 392, and Super Stock models have joined the range in recent years, and its efforts have paid off, as 60,997 units of the Challenger were sold in the United States in 2019. It even outsold the Camaro and the Mustang during the third quarter of the year. Annual Charger sales jumped by 21% to 96,935 units in 2019. With that said, Dodge's definition of a new variant is murky. It could be alluding to a trim level, an option package, a limited-edition model, or a face-lifted version. Regardless, we're betting they'll be exceptionally powerful. Chrysler will continue to build the 300 in Brampton through 2023, too, but there's no word on what the future has in store for the sedan. It's also relatively old, but it's not faring nearly as well as its Dodge-badged siblings. Sales fell to 29,213 units in 2019, a 37% drop compared to 2018, and the lineup was pared down for 2021. Moving west, the Windsor factory will be retooled to build plug-in hybrid and electric vehicles, and it will be assigned at least one new model, but FCA didn't reveal what it will be, or when we'll see it. Industry whisperings claim that's where the production version of the CES-friendly Chrysler Portal concept will be built.