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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

The Dodge Demon's massive torque wrinkles its massive tires

Horsepower doesn't mean a damn thing if a car can't properly put the power down. That's why Dodge has fitted the upcoming Demon with some of the stickiest road-legal rubber available. Those Demon-branded Nitto NT05R drag radials skirt by regulations with just the smallest of margins, and in order to maximize the potential of the 315/40R 18 size tires Dodge increased the car's torque multiplication with a higher stall speed for the torque converter and a 3.09 rear axle. The 12.6-inch-wide tires are fitted to 18x11-inch wheels at all four corners, and they're fatter than those 305-section front tires on the Camaro Z/28 that we raved about years ago. Dodge says the combination of soft, gooey rubber and the new gear ratio gives the Demon about a 15 percent larger tire contact patch, more than twice as much grip, and roughly an 18 percent increase in both converter torque and rear-axle torque multiplication. Simply put, the Dodge Demon moves. You can see the results in the teaser video above, which is titles "Multiplication" and shows the crazy wrinkling of the sidewall that results from putting that torque to the road. We wouldn't be surprised if the inner rim of the wheel needs some grip to keep the tire seated, something Chevy had to do on the last Z/28. There is something wonderful about Dodge's approach to performance cars. While the Ford Mustang and Chevrolet Camaro have moved on from their muscle car upbringings with proper track-focused models, Dodge has stayed true to its roots by developing a machine that's sole intent is traveling a quarter-mile quicker than anything else on the road. Twisty roads may be fun, but there is something wholly and deeply satisfying about going deep into the accelerator with a comical amount of power at your disposal. We can't wait. Related Video: New York Auto Show Dodge Coupe Performance dodge demon dodge hellcat dodge challenger srt demon drag strip

Top horsepower-per-dollar cars in 2017

Bang for the buck. That quasi-scientific statistic is bandied about by motor heads everywhere from classrooms to barrooms, though the truth of the matter is that it's exceedingly complex to measure. A fair performance-per-dollar index would include something like cross-referencing MSRP (Manufacturers Suggested Retail Price) with point-to-point times on a track or driving route, which is obviously hard to do comprehensively. But, for the sheer joy of talking about cars and playing with a big spreadsheet, there's always the horsepower-per-dollar index, which is more straightforward, albeit hilariously flawed. There are vagaries even with this simple formula, of course: MSRP for vehicles can change at a moment's notice, to say nothing of the bottom-line shifting that happens with local deals or showroom negotiation. For this list we're running with the straight MSRP wherever possible, and as recently reported as we can get it. All the vehicles on this list are 2017 models, and all trims are reported where the lowest price and differing power levels intersect. Some choices were made for personal preference and some for sanity, avoiding things like all 48 trim levels of the Ford Transit, all with the same horsepower). If this list were a simple top ten, or even a top fifty, you'd be bored to tears with all the red, white and blue that is represented. Following perfectly with conventional wisdom, American cars really do lead the world where hp/$ is concerned. So, for the sake of variety (and the sheer joy of seeing a minivan 'win' one round of this thing) I've sorted out some top five and bottom five lists for broad power categories. Let's dive in. Less Than 100 Horsepower Okay, okay, this is hardly a category we'll grant you. But we've often tried to click off all the sub-100-hp cars on sale in the US, and making this list gave us an excuse. It also illustrates that none of these smallish vehicles bring cheap horsepower to the table - for that you'll need a motorcycle. The segment-leading Chevy Spark (above) asks just over $139 for each hp, and that Smart Fortwo Electric Drive has hp on sale for about the same price as its very distant family cousin, the Mercedes-Benz SL65 AMG (insert your favorite Smart joke here... we know you want to).