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2020 Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition celebrates an icon

Fifty years ago, Dodge commissioned Creative Industries to build the 1969 Dodge Charger Daytona as a homologation special to satisfy NASCAR rules. The extraterrestrial-looking coupe conquered at the race track, broke records, and frightened any onlooker possessed of a weak constitution; it's claimed that even the carmaker's general manager at the time, Bob McCurry, considered the Charger Daytona the ugliest car he'd ever laid eyes on. Time having worked its magic, Dodge is celebrating the now-iconic Winged Warrior with the 2020 Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition. The new model goes without a nose cone and vertical stabilizers, but it does loose 717 horsepower from its 6.2-liter supercharged V8, which is 10 more than the standard car. The grunty sedan will be available in four colors: Pitch Black, Triple Nickel, White Knuckle, and B5 Blue exclusive to this model. B5 was the original paint code for a Blue Fire Poly hue available on Dodge and Plymouth products built between 1969 and 1972. Evoking the original as well as highlighting the decklid spoiler on the new Charger, the black, nickel, and blue sedans get white "Daytona" decals on the rear quarter panels and a white spoiler, matching white Hellcat badges on the front fenders. White cars get blue "Daytona" decals and spoiler, and Hellcat badges in a bright finish. Twenty-inch Warp Speed wheels finished in Satin Carbon on all-season Pirellis and black Brembo brakes complete the exterior overhaul. Inside, heated and cooled 12-way adjustable performance seats are trimmed in Nappa leather and Alcantara, with blue cross-stitching joining seatbacks embroidered with the word "Daytona." The flat-bottomed, suede-wrapped steering wheel with silver stitching and "velour-bound" floor mats will only come in this model, the festival of special appointments also including the dynamica suede headliner, carbon fiber instrument panel and bezels, light black chrome trim pieces, and blue stitching on the dash, shifter, center console armrest, and door panels. Dodge will only produce 501 units, said to match the number of cars necessary for NASCAR homologation at the time, and each wears a plaque identifying it as "X out of 501." NASCAR rules in 1969 demanded 500 units, actually — the car Dodge built in 1968 to race was called the Charger 500, in fact. Also, Creative Industries built 503 1969 Charger Daytonas for the U.S. and another 40 for Canada, but who's counting?

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

UAW Chief Shawn Fain disrupts Detroit's labor tradition

He's known to quote the Bible and Nation of Islam civil rights leader Malcolm X. He's a social media fanatic who keeps the pay stubs of his union member grandfather in his wallet. And now, Shawn Fain is representing nearly 150,000 auto workers in one of the biggest labor strikes in decades. In taking action against all three Detroit carmakers, Fain, the head of the United Auto Workers, has remade the strategy of the union he leads, choosing a bolder, much riskier path than his predecessors after he won office by a narrow margin in a first-ever direct election earlier this year. The strike started as the clock hit midnight on Friday, and followed Fain's decision to open negotiations with Ford Motor, General Motors and Stellantis simultaneously and eschew public niceties involving choreographed handshakes that famously kicked off previous negotiating efforts. The strategy is not without risk. A weeks-long strike would hit workers who live paycheck to paycheck, while the Detroit Three automakers have billions in cash to withstand the walkout. Fain, 54, has made creative use of social media, appearances on network and cable news programs and alliances with high-profile progressive politicians such as U.S. Senator Bernie Sanders, to reframe the UAW's contract bargaining as a battle to re-set the balance of power between workers and global corporations. He has rebutted automakers' concerns about labor costs by pointing out that they have poured billions into share buybacks to benefit investors. "If they’ve got money for Wall Street they sure as hell have money for the workers making the product," he said. “We fight for the good of the entire working class and the poor." In lengthy social media talks to UAW members, Fain alternates quoting Bible verses with the use of charts and graphs to dissect wage and benefit offers from the automakers - details his predecessors kept behind closed doors during bargaining crunch time. Fain, in his unorthodox approach, ran what amounted to a public auction among the companies to push each one to top the other to avoid a costly walkout. Prior UAW presidents picked just one automaker to set a pattern for the other two. Over and over, Fain has told UAW members at the Detroit Three that they can reverse 20 years of wage and retiree benefit concessions, stop further plant closures and end a seniority-based, tiered compensation system that pays new hires as much as 44% less than veteran workers.