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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Porsche and Dodge lead JD Power's 2020 APEAL Study

This may sound obvious, but we'll say it anyway: if an automaker delivers exactly the ownership experience that buyers are looking for and have come to expect, they are going to score well in studies designed to measure a vehicle’s appeal. ThatÂ’s why Porsche, with a score of 881, sits at the top of all vehicle brands in JD PowerÂ’s 2020 Automotive Performance, Execution and Layout (APEAL) Study, which is designed to gauge how owners feel about their vehicles on an emotional level. And it's also why Dodge's score of 872 leads all Mass-Market brands, followed closely by corporate cousin Ram. It's worth noting that Dodge — a brand primarily known these days for packing as much horsepower into its aging lineup as possible — was also atop JD Power's 2020 Initial Quality Study (IQS) rankings, making it the first domestic automaker to lead both categories in the same year. Before we continue on with the rest of the winners and losers, we'll mention that Tesla is only unofficially included in this year's study because it did not grant JD Power permission to contact owners of its vehicles in 15 states. Still, the study includes results from surveys completed in the remaining 35 states, and if Tesla had been officially included it would have led all brands with a projected score of 896. Conversely, Tesla would have sat at the very bottom in JD Power's IQS rankings. That means Tesla owners report more problems with their vehicles than owners of any other brand, yet they still love and connect with them on an emotional level. In the Premium rankings, the top five brands were Porsche, Lincoln (876), Cadillac (874), BMW (869) and Land Rover (866). At the bottom of the Premium rankings sit Acura and Audi (tied at 845). Following Dodge and Ram (871) in the Mass-Market category are GMC (857), Ford (853) and Mini (846). Interestingly, there isn't a Japanese brand anywhere in the top five of either category, with Lexus' score of 859 only good enough for eighth spot in the Premium category. The worst performers overall were Volkswagen (832), Mitsubishi (829), Chrysler (828), Toyota (825) and Jeep (822). When asked why Jeep, a brand with a massive fanbase and desirable models like the Wrangler and Gladiator, could land at the very bottom of its rankings, JD Power's Dave Sargent explained that what people love about Jeeps is not necessarily captured in this study.

Chrysler expecting up to 200,000 9-speed transmissions for 3 models this year

Striving for improved fuel economy, we already knew that Chrysler will begin using a nine-speed automatic transmission in some of its new products this year, but what we haven't known is that volume at which this gearbox will be used. According to Bloomberg, Chrysler CEO Sergio Marchionne has been quoted as saying that the automaker expects to sell close to 200,000 units equipped with this new transmission in 2013. Those gear-rich trannies will be spread out across three models, consisting of the redesigned Chrysler 200, the still-unnamed Jeep Liberty replacement and the Dodge Dart.
This transmission should play a pivotal role in making Chrysler vehicles more competitive in their respective segments. Just for comparison, one of the Dart's key competitors, the Toyota Corolla, still uses a four-speed automatic, and a previous report indicates that the next-generation 200 could get up to 38 miles per gallon on the highway, which is better than most non-hybrid midsize sedans on the market. Marchionne says that the new Jeep model is expected during the second quarter of this year, but there is no word as to when the new 200 or nine-speed Dart will debut, but clearly Dodge would like to have the transmission in its compact yesterday. As for that volume figure, it definitely doesn't seem out of reach since the Dart, Liberty and 200 combined for a total of more than 225,000 units in 2012.
How many more gears can we expect in future cars? Probably not many more, since the CEO of transmission-builder ZF, Stefan Sommer, previously stated that nine speeds was the "natural limit" for transmissions.