2023 Dodge Ram 5500 on 2040-cars

Auto blog

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Demon lightweight by SpeedKore Performance comes to SEMA

We already know that the Dodge Demon is crazy fast. We experienced that firsthand. But its more than ample amounts of built-in speed doesn't mean that owners won't be tinkering with it to make it faster. But if you don't want to add more power (or even if you do), you can always make the car lighter. That's what SpeedKore Performance Group has done, and it will bring its lightweight carbon fiber Dodge Challenger SRT Demon to the SEMA show in Las Vegas, where it will be introduced by none other than rock legend Sammy Hagar. Last year, SpeedKore brought its carbon fiber-bodied Dodge Challenger SRT Hellcat to SEMA, and now it has applied the same treatment to the 840-horsepower Demon. The body panels and spoilers will be manufactured using SpeedKore's autoclave in Grafton, Wisconsin. SpeedKore will also be one of many companies bringing a modified Ford Mustang to SEMA. A carbon-bodied Ford Shelby GT350R by SpeedKore was recently featured on "Jay Leno's Garage." Last year, Leno also drove SpeedKore's 1970 Dodge Charger Tantrum, which features a carbon fiber front end and a 1,650-horsepower Mercury Marine engine. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Speedkore Dodge Challenger SRT Demon: SEMA 2017 View 13 Photos Related Gallery SpeedKore Performance 2018 Dodge Challenger SRT Demon News Source: SpeedKore Performance GroupImage Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Aftermarket Celebrities SEMA Show Dodge Coupe Lightweight Vehicles Performance dodge demon dodge challenger srt demon SEMA 2017 speedkore performance

1970 Hemi Challenger is a family heirloom with serious muscle

Petrolicious turns up the emotion in its latest video about a family's connection to their 1970 Dodge Challenger. The orange muscle car that gets the spotlight here is a remarkably beautiful vehicle, but the story of a father and his sons at the core of this clip might leave you feeling a little misty eyed. Juan Escalante is the current owner of this Challenger, but it belonged to his dad first. Juan's father spotted the iconic muscle car during the 1969 Detroit Auto Show and had to have one. He soon placed an order for the orange '70 Challenger R/T with the rare combination for that year of a 426 Hemi V8 and a four-speed manual gearbox. The family even brought the coupe with them when they moved to Venezuela in 1972, and local fans dubbed it El Hemi. However, parts were scarce for the muscle car in that country, and it returned to the US in 1996 for a restoration. Now, the rumbling Challenger with its Coke-bottle profile and black hood is the world's most awesome family heirloom for the Escalantes. In this poignant video, Petrolicious shows how the coupe connects Juan to his father. Related Video: