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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

MotorWeek relives '80s coupes with Dodge Daytona, Ford Escort EXP

Get ready for a wave of nostalgia and the rapid realization of the huge progress in performance cars over the last 30 years. For its latest Retro Review, MotorWeek takes a look back at two, front-wheel drive coupes from the '80s that seem to have entirely vanished from the roads today. Both the 1986 Dodge Daytona CS and the 1986.5 Ford Escort EXP were considered affordable, sporty options in their day, but the passage of time hasn't been kind to either of their specs. The Daytona certainly looks the part of a performance machine with a body that's reminiscent of other '80s coupes, like the third-gen Chevrolet Camaro. However with 146 horsepower and 170 pound-feet of torque from a 2.2-liter turbocharged four-cylinder, acceleration wasn't exactly a strong suit. MotorWeek complained about copious torque steer, as well. The optional CS suspension upgrade package on this Daytona was apparently a nod to Carroll Shelby who was working with Dodge at the time. If anything, the Escort EXP withstands the test of time even worse. As a two-seat coupe, you might have expected Ford's engineers to really turn up the performance to fit the sporty image that the exterior conveyed. That didn't really happen, and depending on which model buyers ordered, they got either 86 horsepower with a 1.9-liter engine or the "high-output" version of that mill with 108 hp.

The Dodge Demon's massive hood scoop sucks air like a jet intake

You know what they say about cars with big hood scoops? They usually hide big blowers. At least that's the case with the Dodge Demon and its 45-inch wide hood scoop, the largest ever fitted to a factory production car. The fifth Demon teaser, "Forced Induction," shows off the increased capacity of the car's air intake and the resurrection of the Air Grabber hood scoop on Dodge's upcoming quarter-mile killer. View 4 Photos As with previous teasers, few details have been given outside of the Subaru-trouncing scoop's dimensions. Dodge says the scoop drops air inlet temperatures by more than 30 degrees. Where the more pedestrian Hellcat only has one air catcher headlight, both inner lights on the Demon are used to feed in air. The hood itself appears to channel air in and to the right into a new airbox that appears to be fitted with a K&N-style filter. Dodge seems intent on preventing any asthma issues with the new car. Standing in front of the car might literally take your breath away. Outside of that, the images don't show any new cryptic messages like previous teasers, or at least none that we can spot. One thing we did notice was that the engine block appears to be painted red, not orange like on the Hellcat. Doing some back and forth comparison also shows that the supercharger appears to be the same size as the current one. Of course, this is all speculative, so if you spot anything, drop a note in the comments. Related Video: