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Dodge designer on yellow plastic splitter guards: 'I wish they would take them off'

About a year ago, Dodge began placing yellow strips of plastic on the leading edge of Charger and Challenger front splitters to prevent damage during transport from plant to dealer. Dodge embossed "To Be Removed By Dealer" into the plastic, but those instructions weren't always followed. By summer of 2018, so many owners had left the tabs on, or reinstalled a discarded set, or bought a set on eBay for $100 or more, that factions broke out. Some thought the protectors looked cool, some thought they looked foolish, some thought it didn't matter either way. Now Dodge and SRT lead designer Mark Trostle has stepped in with his thoughts, those being, "I wish they would take them off."  Trostle made the remarks at the end of a video by Canadian auto scribe Brian Makse that otherwise dove into the design and technology on the 2010 Charger Widebody. Part of the designer's remarks related to aesthetic aspects — designers are paid to be precious about every line they draw, after all. "When we did the sketch for the Charger and Challenger," he said, "it never had yellow strips on it," and, "To me, as a designer, it ruins the lines of the car." He had a functional reason as well, though: "You're just ruining the paint!" The paint issue convinced Tyler Grant, the Internet sales manager at a Dodge dealer, to make a Facebook post in April this year requesting owners remove the splitter guards. Grant wrote that because the guards aren't specifically molded to fit perfectly, dirt and moisture get between the plastic and the splitter and mar the clear coat or paint, illustrated by a scuffed example that had been driven just 18 miles with the protectors on. He ended with, "Please, on behalf of your splitter AND its paint, take off the splitter guards." Despite forum chatter, splitter-shaming Facebook photos, and Facebook groups like "Hey Pal, You Forgot to Take Your Splitter Guards Off," it appears too late for the protector color to curb (get it?) the trend. Owners have already dealt with the dirt issue by putting protective tape on the air dam, others have painted the spilitter guards to match the car, and the owner of a vintage Dodge pickup ran yellow tape across the width of his front bumper in an attempt to join the party.  In the Makse video, Trostle said that the automaker would soon be rolling out a "new fashionable purple color" for the protectors. "We'll see if that one takes off," he said. "I hope it doesn't."

EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Plymouth Rapid Transit System muscle car concepts going to auction

Over the past decade, Chrysler has built a reputation for amazing custom concept cars based on production vehicles for the SEMA Show and the Easter Jeep Safari. But the company's customization tradition has much deeper roots that include this collection of muscle car concepts headed for Mecum's Indianapolis auction this May. The collection includes three Plymouths that were featured in the traveling display called the Plymouth Rapid Transit System, and a Dodge that appeared at the 1969 Chicago Auto Show. The possible crown jewel of these cars is the 1971 Plymouth Road Runner, and that's simply because the car is completely unrestored with just 1,300 miles on the odometer. Apparently the owner of the shop that built the car for Chrysler got it back after the Rapid Transit System tour ended and took care of it until he later sold it to the late Steven Juliano, whose estate is now selling this collection of cars. Like all of these cars, modifications were mainly visual, but they were extensive. A custom nose and headlight lenses were fitted that added six inches of length, according to Mecum. The car's bumpers were removed completely, as were the external door handles. Recessed hood scoops were added to the hood, and the trunk lid was lowered by four inches to create a rear wing. The taillights were given red, yellow and green lenses like traffic lights. But the best additions were molded Road Runner head marker lights. The interior is mostly unchanged, and the engine is a stock 383-cubic-inch V8 with an automatic transmission. It also has power steering and brakes and the Plymouth Road Runner horn, which makes a "Beep! Beep!" sound like the cartoon the car is named after. 1970 Plymouth Duster View 12 Photos Then there's the 1970 Plymouth Duster in the collection with arguably the best paint scheme. It's bright green with groovy "DUSTER" lettering on the hood and various contrasting panels. It's actually the second scheme the car used, as according to Mecum, the car was built for the 1970 tour and then redesigned for the 1971 tour. The paint is matched with color-coordinated wheels and blue and green floral pattern floor mats. There are unique body changes, too, such as the custom headlight housings, functional brake air ducts up front, fake extractor vents above the rear window, racing-style fuel cap and rectangular exhaust. Mechanically, it has a stock 275-horsepower 340-cubic inch V8 and four-speed manual transmission.