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Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

Chop the top of your new Dodge Viper for $35,000

We have good news, and we have bad news. First, the good: It's now possible to get a brand-new Dodge Viper roadster, which is nice, considering we're in the dead of summer and many of us like wind-in-the-hair motoring. Now, the bad: This is not a factory option from the automaker, instead coming courtesy of an aftermarket company called Prefix Performance, and that means it's going to cost you some serious coin.
Called Medusa, this drop-top Viper was created without the knowledge or consent of Dodge, but that's probably fine because Prefix works with the automaker already for the final preparation of the American supercar, including paint. According to the company, the current, fifth-gen Viper was built with a convertible version in mind, so no chassis strengthening is required. From the looks of the somewhat grainy photos available, the conversion appears of very high quality.
Want one? Well, that means you're going to need to procure a Viper - Prefix has 10 units ready for transformation as it stands - and that's going to cost at the very least $102,485. Then, you'll need to write a check for an additional $35,000 for Prefix to surgically remove the car's roof. Thing is, for that kind of cash, a prospective owner could buy, among other very nice options, a Viper hardtop and a loaded Miata, or a Corvette Stingray convertible and several pockets full of change. Or, perhaps a new Viper hardtop and a used, first-gen Viper convertible?

Guy trying to sell Challenger Hellcat for $89,000 because VIN ends in '666'

The Dodge Challenger SRT Hellcat is undoubtedly one of the baddest cars on the road today. With a 707-horsepower supercharged V8 snarling under the hood, the coupe can go down the road like a bat out of hell. There's not much that could make one of these muscle machines much more menacing, but a seller on Craigslist has one bizarre solution: offering a hellacious Hellcat with a VIN marking the Dodge as the beastly 666. What's the price for such unholy identification? That's a cool $89,000 – around $30,000 more than a brand new, less sacrilegious example. The seller claims that the Challenger's blasphemous number makes the vehicle "one of a kind," which is true only to the extent that VINs ending 665 and 667 would be similarly unique. The seller also says in the Craigslist ad, "This car is sure to become a collector's item and will only increase in value." There's no question that the Hellcat is a special machine, and the models just might be worth something decades into the future. Expecting that a future owner is going to care about the VIN seems pretty optimistic, though, unless this is either the first or last example, which it's not. To the credit of this superstitious seller, the Challenger appears completely untouched with all of the warning stickers, paperwork and even the plastic still covering the seats. So, the new owner is at least getting a practically untouched example. While we applaud audacity here, a roughly $30,000 premium for an unholy VIN seems a bit... devilish.