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Dodge Challenger spied exercising supercharged Hellcat Hemi V8

One of the prime complaints against the Dodge Challenger is that, even in SRT8 guise, its 470 horsepower is responsible for hauling over 4,200 pounds of vehicle. For comparison, the 420 hp in the Ford Mustang GT only has to deal with 3,618 lbs. Things only get worse from there, as the higher-performance variants of both the Mustang and the Chevrolet Camaro are far more powerful than an SRT8 without adding on much heft.
So what is Chrysler to do? The correct answer is add a whole lot more grunt to its hefty two-door and even the odds. That's where the all-new Hellcat engine comes into play. We reported on this engine in May, and suggested that the Hellcat, a supercharged powerplant based on a 6.4-liter V8, would easily generate 500 to 570 hp and could likely arrive boasting more than 600 ponies.
Chrysler's ace in its sleeve has now been spied testing, with a number of Hellcat-equipped Challengers running the potent new engine both in more urbanized areas and under the sun of Death Valley. The hoods on these testers have been raised to accommodate the engine, and that camouflage over the fascias of these prototypes is there to hide a larger air intake. We also note what appears to be a new split grille under wraps. As for power output, our spies are now suggesting a Viper-equalling 640 hp from the Hellcat-equipped cars.

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

The Dodge Demon gets a Drag Mode and a lesson in Newtonian physics

It's Thursday morning, which means we have more news on the upcoming Dodge Demon, the pumped-up Challenger Hellcat variant that's looking to cause mayhem at a drag strip near you. This week's video, "Third Law," shows the Demon's revised suspension in action and displays another one of SRT's cryptic messages. Dodge claims that the 6.2-liter supercharged Hemi V8 in the Hellcat twins is compromised because it's fitted to a car that needs to be comfortable on the street in addition to a performer on the drag strip. Not so with the Demon, as Dodge says the car is "designed to be highly competent in all drive modes and configurations," including the all-new Drag Mode. Dodge says details about the new mode will trickle out over the next few weeks, but all the info this week focused on suspension. The "Third Law" in this week's title refers to Isaac Newton and motion: "When one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction on the first body." We're not sure what Newton would have thought seeing the sidewall wrinkling Nitto NT05R drag radials in action, but he'd probably have a reaction of some sort himself. An ideal suspension setup for the drag strip makes for a poor setup on the road. As Dodge puts it, the "old school" way to set up a drag car was to "get the quickest reacting springs upfront, the softest rebound front shocks that wouldn't restrict the springs' reaction, remove any restrictions (sway bar) and increase the compression of the rear shocks." This would give a car great front to rear weight transfer but made for very poor lateral direction control, meaning minor corrections were difficult. The Demon's Drag Mode will use electronics to give the car the best combination of launch and lateral stability. Dodge listed some of the parts to help aid in this goal. They also gave us a few equations that we can't make sense of. Let us know if you have any clues. Hardware: 35 percent lower rate front springs/28 percent lower rate rear springs 75 percent lower rate hollow front sway bar/44 percent lower rate rear sway bar Drag-tuned Bilstein Adaptive Damping Shocks Software: Rear = F/F and Front = F/S F/F – F/S maintained @ wide open throttle (WOT) F/F – F/F < WOT Traction control disabled/ESC maintained Result: 13.5=575@500 Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.