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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2018 Dodge Challenger GT Drivers' Notes Review | The right car for the season

Associate Editor Joel Stocksdale: Dodge uses the Challenger GT trim to denote its V6 all-wheel-drive model, but it seems apt for reasons besides that. The Challenger, even with a V6, is an excellent, affordable American grand tourer. It's still extremely stylish, despite barely changing looks since Dodge introduced it for the 2008 model year. The solid gray on this one was particularly attractive. It also seemed appropriate considering the Challenger's battleship size. This thing is truly massive. That's beneficial in the sense that it has an enormous trunk (perfect for touring), but not so much for maneuvering. But thankfully, it's easy to spot the corners, which helps a lot. The Challenger GT is a pretty able handler, too. It feels composed in corners, not too heavy, only mild body roll, and steering that weights up very naturally. The ride is relatively comfortable. It takes the edge off of most pavement imperfections, but you feel more than you might expect. So the Dodge Challenger GT has the style, space, and a decent balance of sportiness and comfort — which just leaves one thing left to address, the powertrain. And as it turns out, the V6 actually works quite nicely in the big Dodge. Under full throttle, you get an angry, throaty honk from the intake that, while not as smooth and classic as a V8, is still fairly satisfying. It also has more than adequate acceleration, if not exhilarating. It's a combo that makes not only a fun affordable GT car, but just a solid commuter with an extra dose of style. The only caveat is that if you need something more truly sporty, you may still want to look at a Camaro or Mustang. Associate Editor Reese Counts: I spent the latter half of last week in Idaho and Wyoming driving a pretty sweet Nissan 370Z in the snow. That car was equipped with tracks and skis and allowed me to do some pretty dumb things with few repercussions, though it was one of the loudest and most uncomfortable cars I've ever driven. Coming home to Detroit and a Destroyer Grey Challenger GT was a very nice change of pace. The thing is, this car is still plenty capable in the snow. I like the Challenger quite a bit, especially in the bonkers Hellcat and Demon guise. But not everyone needs a 700-plus horsepower brute that guzzles gas with a nearly unequalled thirst. The Challenger GT checks a lot of boxes. It looks good, it's comfortable, roomy and thanks to all-wheel drive, genuinely usable year round.

2013 Dodge Challenger R/T hits the Redline

Dodge has added a bit of spice to its Hemi-powered Challenger for 2013, offering up this new Redline package that makes its official debut at the Chicago Auto Show. The R/T Redline builds on the Rallye Redline kit that was created for the V6 Challenger, and we like how these subtle changes add to the muscle coupe's already classic styling.
In addition to the black chrome 20-inch wheels with red accents, the R/T Redline adds subtle graphics along the beltline. Inside, cars equipped with the six-speed manual transmission get a performance tuned exhaust that allows the engine to send a full 375 horsepower and 410 pound-feet of torque to the rear wheels. (Redline Challengers with the five-speed automatic produce 372 hp and 400 lb-ft.)
The Redline package retails for $1,995 and can be had on both Challenger R/T and R/T Plus models. Scroll down for the full press blast.