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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Challenger spied exercising supercharged Hellcat Hemi V8

One of the prime complaints against the Dodge Challenger is that, even in SRT8 guise, its 470 horsepower is responsible for hauling over 4,200 pounds of vehicle. For comparison, the 420 hp in the Ford Mustang GT only has to deal with 3,618 lbs. Things only get worse from there, as the higher-performance variants of both the Mustang and the Chevrolet Camaro are far more powerful than an SRT8 without adding on much heft.
So what is Chrysler to do? The correct answer is add a whole lot more grunt to its hefty two-door and even the odds. That's where the all-new Hellcat engine comes into play. We reported on this engine in May, and suggested that the Hellcat, a supercharged powerplant based on a 6.4-liter V8, would easily generate 500 to 570 hp and could likely arrive boasting more than 600 ponies.
Chrysler's ace in its sleeve has now been spied testing, with a number of Hellcat-equipped Challengers running the potent new engine both in more urbanized areas and under the sun of Death Valley. The hoods on these testers have been raised to accommodate the engine, and that camouflage over the fascias of these prototypes is there to hide a larger air intake. We also note what appears to be a new split grille under wraps. As for power output, our spies are now suggesting a Viper-equalling 640 hp from the Hellcat-equipped cars.

Vin Diesel's Fast 8 Charger has fake jet power, sounds mean

With filming for Fast 8, the eighth installment in the Fast and Furious franchise, well underway, we've gotten some sneak peeks into the actors' vehicles. Dominic Toretto, played by Vin Diesel, will once again get behind the wheel of a Dodge Charger. The Charger, which was revealed as Toretto's ride in Iceland, has been heavily modified and even features a jet turbine. Sadly, the turbine is purely cosmetic, but the sound from the car's V8 is glorious. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The videos, which were posted to Jadatoys Instagram account, capture the Charger's incredible sound when it starts, revs, and idles. While the V8 sounds amazing, there's no word on what engine lurks behind the Charger's hood. The previous vehicles from Furious 7 featured 500-horsepower V8 crate engines from General Motors, which may make another appearance in the upcoming film. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Despite being a prop, Fast 8's film crew will surely find a way to bring the turbine to life in the movie that, according to Diesel, will come out on April 14, 2017. If the movie is anything like previous ones, it should have over-the-top action and an incredible selection of cars. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Star Wars Stormtrooper Dodge Charger | Beauty-Roll