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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Chrysler recalling 644k more Dodge Durango and Jeep Grand Cherokee SUVs over brakes

Early last month, we reported on Chrysler issuing a preemptive, proactive recall for about 25,000 units of the Jeep Grand Cherokee and Dodge Durango. The issue revolved around a brake system that wasn't causing any actual problems, but delivered an unsatisfactory brake feel, so Auburn Hills called in a good 25,000 of SUVs around the world, including 18,700 in the United States.
Now Chrysler, having apparently determined that the brake problem on its sport utes is actually much bigger than it initially realized, has drastically broadened the scope of the recall. As a result, the National Highway Traffic Safety Administration has issued a recall for precisely 655,354 examples of the Grand Cherokee and Durango, covering the 2011 through 2014 model years. In addition, Chrysler is recalling 42,380 units in Canada, 21,376 in Mexico and 159,685 overseas.
The problem which Chrysler found revolves around the brake booster, whose center shell has been found to be subject to corrosion, allowing water to get into the brake system. That water in turn could freeze, preventing the brakes from working as well as expected.

2020 Dodge Charger Widebody Daytona wrecked with 296 miles on the clock

The Dodge Charger SRT Hellcat Widebody Daytona 50th Anniversary Edition can do 0-60 faster than you can say its name, and one new owner appears to have proven that it can all go wrong just as quickly. This one-of-501 sedan currently resting on a Copart lot in California has already met its end.  Dodge named the model after NASCAR's season-opening venue. The Daytona 500 gets the numerical part of its name from the length of the race — 500 miles. This poor White Knuckle example didn't even live long enough to put that much distance behind it; it shows just 296 miles on its odometer, says Motor1.com, who spotted the wreck on Copart.  This poor Widebody suffered a front-end accident severe enough to pop the airbags, which is never a good sign. Both front fenders took a beating, and the passenger-side panel was ripped off completely. The hood was badly buckled in several places, and the bumper covers appear pretty badly thrashed. It's difficult to tell from these photos whether the front crash structure was badly mangled, but we suspect it didn't come out unscathed. The passenger-side front suspension clearly took a beating, as the tire on that side was de-beaded from the wheel.  On the bright side, multiple images show that the car's electrical system is intact; whether it starts and runs is another matter.  The Daytona 50th Anniversary Edition package is, fundamentally at least, little more than a plaque, a sticker package, and a re-rated 717 peak horsepower. What you really get for your money is exclusivity, and thanks to this little "oops," there's more of that to be had. Only 501 were built (to commemorate the number of production units required to homologate the original Charger Daytona for NASCAR racing); just 451 went to U.S. dealers, and the other 50 were reserved for the Great White North where it's built. These models are so scarce that some dealers were already tacking on tens of thousands of dollars in additional markup. Back in December, at least one dealer had slapped a $25,000 market adjustment on a Daytona model (in the same "White Knuckle" finish as the wrecked car here), and others were being spotted with similar tacked-on premiums.  Related Video: