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Make Your Dodge Durango Even Better | MoPar Options for R/T, SRT | 2018 Chicago Auto Show

Fiat Chrysler is showing new performance add-ons for the 2018 Dodge Durango R/T and SRT models at the Chicago Auto Show, including the familiar Dodge dual center stripes and a new Mopar exhaust system. The 475-horsepower SRT model, which is powered by a 6.4-liter Hemi V8, will also offer a lowering spring kit and a carbon-fiber instrument panel. Chicago Auto Show Dodge Autoblog Minute Videos Original Video SRT

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge puts kibosh on Challenger ACR rumors

In 2011, after the end of the Gen IV Dodge Viper and its ACR trim, Dodge took a Challenger ACR concept to the SEMA show. In October of last year, trusted FCA-focused outlet Mopar Insiders heard from its sources that something of the kind could finally be in the works, word being the automaker "is quietly working on a surprise to help celebrate the 50th anniversary of the Challenger nameplate." Last week, trusted FCA-focused outlet Allpar got more details from its own source, "Muther," on the specs and aspirations for a Challenger supposedly meant as a last big hurrah before the next generation appears in 2023. Now, we find out the Challenger ACR is a ghost, Autoweek reporting, "According to a spokesperson from Dodge, it's not happening." That brief denial is all the automaker had to say about it. Assuming Dodge isn't hiding anything, we're more surprised at detailed erroneous intel being shared with both MI and Allpar than we are about the track-day seducement Challenger ACR being bogus. A tale about Dodge engineering a Viper-like makeover for its number one muscle car so as to shame the 2020 Ford Mustang Shelby GT500 and Camaro ZL1 around a track would have been compelling enough. But word that Dodge wanted the Challenger ACR to breathe down the dearly departed neck of the Viper ACR around Road America, well, that was a crate of Hemi-powered wild. The implied impertinence of such a target is worrisome enough, and the weight loss goal would have added an extreme dimension to the ACR brand. The Neon ACR and Viper ACR didn't give up more than 100 pounds compared to their standard counterparts. The insiders spoke of the Challenger getting under 4,000 pounds, in part thanks to an optional passenger's seat. The diet would have required losing 400 pounds in a best-case scenario, which would still leave the big coupe 500-plus pounds heavier than a Viper ACR. Back to that impertinence... We'll likely never know what really happened with the Challenger ACR, so we'll stick it in the X-Files drawer between Big Blue and Chinga. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.