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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

2019 Dodge Challenger, Charger salute troops with Stars and Stripes Edition

For the New York Auto Show, Dodge is showing off a new style package for the 2019 Dodge Challenger and Charger that goes by the name Stars and Stripes. As you may have guessed, the new package is military-themed as a salute to American troops. And since Dodge claims the Challenger and Charger have more active military buyers than any other car in their respective segments, this seems like a good move. What makes the Stars and Stripes models unique starts with a black and silver center stripe along with black wheels, badging, and American flag fender decals. Cars with four-piston Brembo brake calipers get the calipers painted in bronze. This matches the interior, which is finished in black cloth with bronze stitching everywhere from the steering wheel to the door panels. The finishing touches are bronze embroidered stars on the seats. The whole package is available on Scat Pack and R/T versions of the Challenger and Charger, plus the Challenger GT and the Charger GT RWD. It also adds $1,995 to the base price of each car. Besides the Stars and Stripes package, Dodge has expanded availability of two other packages. The first is the Painted Satin Black Appearance Package, which was initially exclusive to the Demon and Challenger Hellcat, but will now be available on the Charger Hellcat. It adds a hand-painted hood, roof, trunk and spoiler to the car and runs $3,450. The other package is the Brass Monkey Package. It's now available on Challenger and Charger Scat Pack, R/T and Challenger GT and Charger GT RWD models. It adds bronze-painted 20-inch wheels, satin black badging, fuel door lid and spoiler, and it costs $795.

Certain Chrysler owners eligible for buyback program

Certain car owners whose Chrysler vehicles contain dangerous defects will soon have a way to get rid of their lemons without losing money. As part of an agreement with federal regulators, Fiat Chrysler Automobiles has agreed to buy back more than 500,000 vehicles susceptible to veering out of control without warning at above market-value prices. The deal mainly covers certain models of RAM trucks, the Dodge Dakota pickup and Dodge Durango SUV. Further, owners of more than 1.5 million Jeep Liberty and Grand Cherokees at heightened risk for lethal fires are eligible to trade in their vehicles at above market value or, alternately, get a gift certificate if they prefer to have repairs made. Chrysler has "a heavy responsibility to make sure the products they make are safe for the traveling public," said Mark Rosekind, administrator of the National Highway Traffic Safety Administration. "... Here, we are sending an unambiguous signal to industry that if you skirt the laws or violate the law, or don't live up to the responsibility that consumers expect, we are going to penalize you." The buy-back and trade-in options for motorists come as part of an unprecedented penalty NHTSA slapped against Chrysler for violating federal motor-vehicle safety laws. Chrysler will pay a $105 million fine, the highest ever levied by the regulatory agency. In addition to the buy-backs, Chrysler also agreed to an independent monitor for three years. Investigators had outlined problems in the company's conduct in 23 recalls that affected more than 11 million defect vehicles. As part of a consent-order agreement, Chrysler acknowledged it did not notify vehicle owners of recalls in an effective manner and did not notify NHTSA of safety problems. Though those recalls affected millions of drivers, the buy-back and trade-in options are only for a small portion of the vehicles involved. Because Chrysler struggled to fix the problem and no repair was apparent, Rosekind said the buy-backs are reserved "for customers who didn't have a remedy." Buy-backs are for trucks and SUVs affected by three recalls that occurred in 2013 (recalls 13V-038, 13V-527 and 13V-529), that addressed a rear-axle pinion nut that could come loose and cause a loss of vehicle control. Those recalls covered 579,228 vehicles, including 2009-2012 Ram 1500, 2500, 3500, 4500 and 5500 trucks, 2009-2012 Dodge Dakotas, 2009 Chrysler Aspen and the 2009 Dodge Durango.