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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

2019 Dodge Challenger SRT Hellcat Redeye is the Demon spawn

The Demon has passed from us, but the Demon's spawn are here, so please allow them to introduce themselves. A new demi-Demon trim level has been anointed as the 2019 Dodge Challenger SRT Hellcat Redeye. Plus there's an updated Challenger SRT Hellcat and new Challenger R/T Scat Pack Widebody. Like with the Charger introduced this morning, they have inherited some of the best parts from the Demon. The Hellcat Redeye is possessed by the Demon's howling supercharged 6.2-liter Hemi, making 797 horsepower and 707 pound-feet of torque. Dodge proclaims it the "most powerful production V8" and "quickest production muscle car," with a 0-60 time of 3.4 seconds and quarter-mile time of 10.8 seconds at 131 mph. Top speed: 203 mph. Dodge can claim these superlatives, of course, because the 840-horsepower Demon's limited production run has ended. The Hellcat Redeye's Hemi is paired with an eight-speed automatic. Dodge says the powerplant gets 25 major component upgrades, including a larger supercharger (2.7 liters, up from 2.4) with higher boost pressure (14.5 psi, up from 11.6), strengthened connecting rods, pistons and valve train, high-capacity fuel injection system and improved lubrication. It gets a second fuel pump and a higher redline of 6,500 rpm. Theoretically, if you were someplace where you could operate at full throttle without letting up, Dodge says the Hemi would drain the fuel tank in under 11 minutes. Yet the car gets a 22 mpg highway rating from the EPA. View 30 Photos It also has the Torque Reserve system that starts building boost before launching, as well as the air conditioned intercooler to provide extra cool intake air. Both of these were features in the Demon. Furthermore, if the standard 2.62:1 final ratio isn't quick enough for you, Dodge offers a 3.09:1 rear axle. The Challenger SRT Hellcat Redeye also comes with the Demon and Hellcat Widebody's fat fender flares. It's an unsurprising inclusion, since you'll want as much tire as possible for all that power. Now, a mere clear-eyed Challenger SRT Hellcat gets a 10-horse boost for 2019 to 717 horsepower, and a smidge more torque at 656 pound feet. A six-speed manual transmission is standard, and an eight-speed automatic is an option. Both Hellcat models get the new dual-snorkel hood we've seen in spy shots. It's meant to evoke 1970s Dodge muscle cars. Dodge says the airflow from the hood alone reduces engine temperature by 4 degrees Fahrenheit.

Watch Atieva's electric van outrun a BMW i8 and Dodge Viper

A little while back, automotive startup Atieva drag raced its electric van, called Edna, against a Tesla Model S and a Ferrari California in order to compare its performance against known and revered mechanical athletes. Again, the Silicon Valley-based company is putting its prototype up against electrified and conventionally powered performance vehicles on the drag strip. Last time around, Edna, the Mercedes-Benz Vito van equipped with a 900-horsepower, all-wheel-drive powertrain, bested both of its foes. In that showcase, Edna was hitting 60 mph in a little over three seconds. Comparatively, BMW lists the i8's 0-60 time at 4.2 seconds, though Road & Track clocked it at 3.8 seconds, with a quarter-mile time of 12.3 seconds. The Viper does 0-60 in 3.4 seconds. Before you even watch the video above, you can imagine how it will end, as the retuned Atieva Edna rips 0-60 mph in 2.94 seconds. Atieva clocked the quarter mile at 11.3 seconds at 117 mph. It's worth noting that driver skill can have a lot to do with a car's straight-line performance. We've witnessed Viper's elapsing the quarter mile in well under 12 seconds, which means it should be quicker in this test than the i8, if not the Edna. Still, the performance showcased in the video is exceptional. To improve Edna's stats, Atieva says it has used testing data to fine tune its AC induction motors at higher speeds once it got low-speed performance locked in. After testing in the hot California sun, including the race you see above, Atieva drove Edna 90 miles home with range to spare. As for production plans, Atieva will put this powertrain into a sedan slated for sale in 2018. In the meantime, the company will keep testing and tuning its working prototype, and has even invited the public to put their cars up against Edna in future sessions. Related Video: Related Gallery 2015 BMW i8 in Petoskey, MI News Source: Atieva, YouTube: Atieva via Electrek Green Motorsports BMW Dodge Automakers Electric Future Vehicles Videos drag race atieva