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Demon's NHRA competition ban: Good talking point, bad feature

One of the biggest headlines for the Dodge Challenger Demon is that, in stock form, it's so fast that the NHRA won't allow it to compete in the organization's events. It's the ultimate humble brag, "I can't drag race my car because it's so fast it was banned by the sanctioning body." Certainly Tim Kuniskis, head of FCA brands in North America, was excited. He told the press that he hugged the guy that brought him the letter banning the Demon from competition. Unfortunately, the reality is that not being NHRA-legal is kind of silly, and frustrating for owners who would want to actually race. Before we go too much farther, we should explain exactly why the Demon is illegal for NHRA competition. The car is capable of a sub-10-second quarter-mile time both on racing fuel and 91-octane pump gas. Cars that fast are required by the NHRA to have a full, certified roll cage, and the Demon doesn't. Now there are certainly ways to get around this. The most obvious would be for a Demon owner to have a company install a roll cage. Using less grippy tires than the barely street-legal Nitto cheater slicks would probably help bring that time down, too. There's also the option of putting the car into Eco mode, and, yes, the Demon has one. In Eco mode, the Demon makes just 500 horsepower, and trips the lights at the quarter-mile in 11.59 seconds, which will avoid the roll-cage requirement. However, none of these options are ideal. For one thing, if you bought an 840-horsepower car, you're not going to want to limit it when you get to a closed course such as a drag strip. Similarly, you're not going to want to ditch your super-sticky tires at the strip, especially when they're standard equipment. Finally, having to go aftermarket for a roll cage is an inconvenience at minimum, and it seems like a strange oversight considering the rest of the car. This is a car from the factory that comes with drag radials, no passenger seats, a racing fuel tune, air conditioned intercooler, and even skinny front wheels for drag racing. Its purpose is clear, but for some reason, Dodge stopped short of giving it a roll cage that would allow it to compete. Perhaps adding a roll cage would've made it difficult to pass safety regulations, and we would be more disappointed if the car wasn't allowed on the street. Even so, it seems like an odd stopping point.

Fiat Chrysler wins top Total Quality Award for first time

The Strategic Vision Total Quality Awards are 20 years old in 2015, and Chrysler has never topped the awards before. Until now, that is. Fiat Chrysler takes the overall award on the corporate level with six segment leaders from Fiat, Dodge, Jeep, and Ram. The Fiat 500 won Small Multi-Function Car, the 500e won Small Alternative Powertrain, the Dodge Challenger tied at the top in the Specialty Coupe category alongside the very un-coupe Mini Cooper Countryman, the Jeep Wrangler Unlimited took the Entry SUV category, the Dodge Durango won in Mid-Size SUV, and Ram took the overall in Best Non-Luxury Brand. The accolade means FCA has gone from one segment winner in 2010 to overall victory in five years. Cars have gotten so good, says Strategic Vision, that it is harder than ever to win. In fact, says the group, 18 years ago 85 percent of all vehicle brands had more than half a problem per vehicle. This year, no brand has more than half a problem per vehicle. The organization measures "over 155 specific aspects of the customer's experience," and scores are based on input from more than 46,000 customers. Other notables in and near the winner's circle include Volkswagen and General Motors, who tied for second place on the corporate scale, one point behind FCA. The Mini Cooper Roadster scored the highest of any model, the Corvette Stingray Convertible and Coupe scored the second- and third-highest. The Chevrolet Colorado is the first domestic Standard Pickup winner in more than ten years, and the Nissan Titan carried the Full-Size Pickup category. The press release below has all the details on how winners and losers are selected, and the full list of automakers and how they finished. "The Customer's 'Total' Experience Defines Quality, Fiat Chrysler Scores Highest in Total Quality," says Strategic Vision The 2015 Total Quality Awards® SAN DIEGO, Friday, July 17, 2015 — Unknown to many, when some consumer research firms rank a car company's quality performance they often do so by simply "counting problems." In the past, this may have been acceptable, but in today's modern and efficient manufacturing world the difference between the worst brand and best brand is LESS than half-a-problem per vehicle. Thus, any "quality ranking" based on this method is severely lacking in the complete picture of the "Total" Quality experience that customers actually use to judge their product ownership.

Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.